Your Company Needs a Gaming Strategy
Video games have transformed consumer engagement. Here’s how you can use them to connect with your audience.
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A Good Rivalry Can Elevate Your Brand
New research shows when to mention a direct competitor in your marketing—and when to avoid it.
Read MoreSchool of Architecture and Planning welcomes new faculty for 2025
Four new professors join the Department of Architecture and MIT Media Lab.
Read MorePedestrians now walk faster and linger less, researchers find
A computer vision study compares changes in pedestrian behavior since 1980, providing information for urban designers about creating public spaces.
Read MoreBringing meaning into technology deployment
The MIT Ethics of Computing Research Symposium showcases projects at the intersection of technology, ethics, and social responsibility.
Read MoreA New Framework for Going Viral
This research-backed roadmap can help brands proactively unpack, assess, and optimize their content’s potential.
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NRF Consumer Panel: Gen Z Disrupting Retail Supply Chains – What to Expect in 2025
The retail landscape is transforming as Gen Z, the digital-first generation, demands immersive, personalized shopping experiences. Their unique preferences for aesthetics, micro-trends, and seamless returns challenge retailers to adapt. To engage this demographic, businesses must focus on visual discovery, omnichannel integration, and sustainability to align with Gen Z’s evolving expectations.
Read MoreAlgorithms and AI for a better world
Assistant Professor Manish Raghavan wants computational techniques to help solve societal problems.
Read MoreAlgorithms and AI for a better world
Assistant Professor Manish Raghavan wants computational techniques to help solve societal problems.
Read MoreStudy reveals AI chatbots can detect race, but racial bias reduces response empathy
Researchers at MIT, NYU, and UCLA develop an approach to help evaluate whether large language models like GPT-4 are equitable enough to be clinically viable for mental health support.
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