Retail

The Future is Virtual: Influencer Marketing’s Next Big Leap! We’re all aware of the power influencers wield in the digital marketing landscape. But what if I told you that the future of influencer marketing isn’t just human? Yes, you heard it right! I’m talking about Virtual Influencers and AI Clones taking center stage.What’s a Virtual Influencer, you ask? They’re digitally created entities, like Lil Miquela, who’ve become major players in the influencer marketing space. And then we have AI Clones – a digital replica of real-life influencers, like Marjorie, the first AI influencer clone. These fascinating entities offer controlled, personalized, and scalable interactions, but they also come with their own set of challenges and ethical implications.Intrigued? Well, you should be! Because whether you’re a brand, a marketer, or just someone intrigued by the intersections of technology and marketing, this is the future we’re headed into.