Digital

Digital TransformationNews Feed

To Execute a Unified Strategy, Leaders Need to Shadow Each Other

Six steps for implementing a structured, scalable employee-shadowing process.

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Artificial IntelligenceSocial Media

Stone Center on Inequality and Shaping the Future of Work Launches at MIT

Recent launch event for the center featured discussions on pro-worker AI, wealth inequality, and the future of liberal democracy.

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Digital TransformationNews Feed

How Zak Brown Led the Revival of McLaren Racing

The CEO of the F1 champion-winning team discusses the hurdles he faced reversing McLaren’s negative momentum.

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Digital TransformationNews Feed

Why Your Company Needs a Chief Data, Analytics, and AI Officer

How to define the role, provide a clear mandate, and ensure they’re positioned to deliver value for the company.

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Customer ExperienceNews Feed

Customers Expect Empathy. Here’s How to Deliver It.

When people feel they’re treated empathically by a brand, they’re more likely to remain loyal and recommend it to others.

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Customer ExperienceMarketingNews Feed

The 3 Types of Customers Who Buy Smart Products—and How to Market to Them

Selling to comfort-seekers, purpose-seekers, and efficiency-seekers.

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AI StrategyDigitalHI + AI = ECI

Connected Intelligence, Agentic Reality

The CDAO Summit in Boston highlighted the importance of connected intelligence in retail, exemplified by the collaboration of human and artificial intelligence (HI + AI = ECI). Panelists from major companies discussed AI’s practical applications, emphasizing reliable metadata, real-time responsiveness, and seamless integration into workflows, underscoring the critical role of governance and cultural acceptance.

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MarketingNews Feed

What Consumers Really Want Brands to Do About Social Issues

New research finds that when brands link social action to their core business, they earn higher trust, broader appeal, and long-term loyalty from customers.

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