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Mobile Strategy

Case StudiesDigitalInnovationLeadership LessonsMobile StrategyVehicles and transportation

Toyota and Toyota Connected: A Case Study of Evolution in Connected Cars

Carsten Krause 0 Comments 15 min read

This case study delves into Toyota’s leadership in connected car technologies, electric vehicles, and autonomous driving. It showcases the company’s commitment to safety, user experience, and sustainability, as well as the challenges and future directions it faces. By leveraging insights from an interview with Toyota’s CTO and robust industry research, the study demonstrates Toyota’s prominence in automotive technology.

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AI StrategyCustomer ExperienceDigital StrategyDigital TransformationMarketingMobile StrategyResponsible AI

The Dawn of Hyper-Personalization: Revolutionizing Sales and Marketing with Advanced Technologies

Carsten Krause 0 Comments 8 min read

The integration of technology in sales and marketing, especially Digital Experience Platforms (DXPs), Customer Data Platforms (CDPs), and Artificial Intelligence (AI), offers personalized customer experiences. By analyzing customer data from multiple sources, these technologies provide valuable insights for creating tailored marketing strategies, increasing customer engagement, and driving sales. However, it’s essential to maintain ethical data practices and security to build customer trust and adhere to regulations. Examples of effective implementation include Starbucks’ CDP-driven personalization and Netflix’s AI-generated recommendations.

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Digital DNADigital StrategyMobile Strategy

How to Create Apps that Customers Want: A Comprehensive Strategy

Carsten Krause 0 Comments ,  11 min read

The key to a successful app is not just about having a brilliant idea or being first to market. It’s about creating a product that genuinely serves the needs of its users, and is supported by a robust, data-informed strategy. As the digital landscape continues to evolve, so too will the strategies for creating successful apps. So, go forth and launch an exceptional app with confidence. Your customers will come, and your business will benefit. According to a 2023 report by App Annie, apps that followed these principles saw a 45% increase in user retention and a 33% increase in revenue.

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