Harvard Business Review editor wrote the book on Taylor Swift – Axios

Nashville
Taylor Swift in 2023. Photo: Allen J. Schaben / Los Angeles Times via Getty Images
Taylor Swift could teach business leaders in every sector a thing or two. At least that's what the editor of the Harvard Business Review thinks.
What he's saying: "Taylor Swift has conquered the music industry," said editor Kevin Evers, who recently released a book analyzing the Nashville-based megastar through a business lens.
Zoom in: Evers' book "There's Nothing Like This: The Strategic Genius of Taylor Swift" seeks to understand "how and why she keeps winning."
The bottom line: In an article that doubles as an overview of his book, Evers attributes her success to her ability to adapt to "radical shifts" and to tap untapped markets.
Read USA Today's interview with Evers
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