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A Good Rivalry Can Elevate Your Brand

New research shows when to mention a direct competitor in your marketing—and when to avoid it.

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Digital TransformationMarketingNews Feed

Marketing Faces Its Future

In this edition of the HBR Executive Agenda, HBR editor at large Adi Ignatius shares insights from the Cannes Lions International Festival of Creativity, the marketing world’s big annual meetup on the French Riviera.

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CultureDigital StrategyDigital TrendsEditor's PickFilm and Advertising

Fan-Made “Star Wars” An AI-Assisted Celebration or Disaster?

explores the world of AI-generated film content, and it’s a must-read! A fan-made trailer, “The Galactic Menagerie,” has recently gone viral, blending the iconic Star Wars universe with Wes Anderson’s unmistakable directorial style – all with the help of artificial intelligence.

While the trailer has garnered mixed reactions, it raises intriguing questions about the future of the film industry and the role of AI in the creative process. Can AI truly capture the human touch, or is it bound to fall into the uncanny valley?

The article delves into the potential benefits of AI in film production, marketing, and even casting, but also emphasizes the importance of preserving human creativity and individuality.

If you’re curious about the intersection of technology and art, this article is a must-read! Check it out and let’s discuss the future of cinema in the age of AI. 🎞️🤔

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DigitalDigital StrategyDigital TransformationMarketingTrendingWeb3

Unlocking Web3 Success: Emotional Connections & Results in the Decentralized Era!

Master the Web3 Wave: Build Emotional Connections & Drive Customer Loyalty! Web3 is revolutionizing the digital landscape, but are you leveraging its full potential? Traditional ownership isn’t enough! It’s time to foster deep psychological attachment with your audience in the decentralized era. Learn the 5 strategies that will skyrocket your brand’s success.

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DigitalDigital TrendsEditor's PickTechnologyTrending

Key 2023 trends for digital natives

As we enter 2023, the world of technology continues to evolve at a rapid pace. From artificial intelligence to virtual reality, there are several digital trends that are set to make an impact in the coming year. Here are some of the key digital trends to watch out for in – See more –

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Digital TrendsTechnologyTrending

Immersive Retail Trends in 2023

This year the world of retail is undergoing a major transformation. Immersive technologies are becoming increasingly prevalent, and they are changing the way we shop. From virtual try-ons to augmented reality displays, here are some of the immersive retail technology trends to watch out for in 2023. Virtual try-ons have – See more –

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CultureDigital TrendsTechnologyTrending

Is the Metaverse for real?

I was wondering what Bill Maher would sound like when he would talk about the metaverse – so I asked ChatGTP:   Hey, folks! It’s the ‘deep-fake’ Bill Maher here, and today we’re talking about the metaverse. That’s right, the metaverse – the latest buzzword that has the tech world – See more –

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