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Immersive Retail Trends in 2023

Virtual Try on with hyper-realistic 3D models at the national retail federation show NRF 2023

This year the world of retail is undergoing a major transformation. Immersive technologies are becoming increasingly prevalent, and they are changing the way we shop. From virtual try-ons to augmented reality displays, here are some of the immersive retail technology trends to watch out for in 2023.

  1. Virtual Try-Ons

Virtual try-ons have been around for a while, but they are becoming more advanced and more widely used. In 2023, we can expect to see more retailers offering virtual try-on experiences that allow customers to try on clothes, accessories, and even makeup without ever leaving their homes. These experiences will become more immersive, with more realistic 3D models and better integration with augmented reality.

  1. Augmented Reality Displays

Augmented reality (AR) displays are another trend that is set to take off in 2023. With AR, retailers can create interactive displays that allow customers to explore products in a new way. For example, customers could use their smartphones to scan a product and see a 3D model of it in AR, or they could use AR glasses to explore a virtual store.

  1. Personalized Shopping Experiences

In 2023, we can expect to see more retailers using data to create personalized shopping experiences for their customers. By analyzing a customer’s purchase history, preferences, and behavior, retailers can offer personalized recommendations and promotions that are tailored to their needs. This will help to create a more engaging and immersive shopping experience that is tailored to the individual.

  1. Contactless Payments and Checkouts

Contactless payments and checkouts have become increasingly popular over the past few years, and this trend is set to continue in 2023. With the rise of mobile payments and digital wallets, customers can now pay for their purchases without ever taking out their wallets. This will help to create a more seamless and immersive shopping experience, as customers will no longer need to worry about waiting in line or handling cash.

  1. Social Shopping

Social shopping is a new trend that is set to take off in 2023. With social shopping, customers can shop together in real-time, sharing ideas and recommendations with each other. This will help to create a more engaging and immersive shopping experience, as customers will be able to connect with other like-minded individuals and discover new products and trends.

In conclusion, 2023 promises to be an exciting year for retail technology. With the rise of immersive technologies such as virtual try-ons, augmented reality displays, and personalized shopping experiences, retailers will be able to create more engaging and memorable shopping experiences for their customers.

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Carsten Krause

As the CDO of The CDO TIMES I am dedicated delivering actionable insights to our readers, explore current and future trends that are relevant to leaders and organizations undertaking digital transformation efforts. Besides writing about these topics we also help organizations make sense of all of the puzzle pieces and deliver actionable roadmaps and capabilities to stay future proof leveraging technology. Contact us at: to get in touch.

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