Embracing Customer-Centric Transformation – The Story of LEGO
LEGO’s business model, focusing on continuous innovation, customer feedback, and social responsibility, has allowed the company to thrive even in challenging times. Unlike traditional models, LEGO concentrates on its purpose, relevance to customers, and overall societal impact. Its transformations, due to profound customer understanding, and adaptability to market demands, have shifted LEGO from mere toy production to serving as an inspiration for creativity and learning. This holistic strategy, emphasizing long-term value creation and societal contributions, turned LEGO around from near-bankruptcy to a resilient, global leader.
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