data strategy

Case StudiesDigitalDigital Strategy

Case Study: How Republican Digital Strategy and Influencers Outperformed Democratic Traditional Campaigning: Lessons for Businesses

Carsten Krause 0 Comments ,  ,  19 min read

The analysis of the 2024 U.S. presidential campaigns highlights the disparity between Donald Trump’s innovative, tech-driven approach and Harris-Walz’s reliance on outdated methods. Trump’s success stemmed from leveraging social media, influencers, and AI, while Harris-Walz struggled with traditional tactics. Modern organizations must embrace digital strategies for effective audience engagement and relevancy.

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Data Management PlatformDigital Architecture

Fueling Success through the Modern Data Platform: A Cloud-Based Data Lake House

Carsten Krause 0 Comments ,  ,  11 min read

In the modern digital age, leveraging data effectively is not just a competitive advantage—it’s a necessity. With increasing volumes of data generated every second, businesses need robust, efficient, and adaptable systems to manage and utilize this information effectively.

The modern data lake house platform offers the solution. With its flexibility, governance features, and democratization of data, it can transform the way businesses operate, driving innovation and growth.

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Artificial IntelligenceChatbotDigitalDigital ArchitectureDigital StrategyDigital Trends

The Power of AI: How DXPs are Revolutionizing Customer Experience and Driving Sales

Carsten Krause 0 Comments ,  ,  ,  ,  4 min read

In this article, we’ll explore some of the most innovative and successful use cases of DXPs, and share some examples and statistics of how companies have used AI-powered DXPs to drive business results. Join us as we explore the power of AI and the future of customer experience. #DXP #DigitalExperience #ArtificialIntelligence #AI #CustomerExperience #MarketingAutomation

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Customer Journey MappingData Management Platformdata strategyDigitalDigital ArchitectureDigital TrendsEditor's PickFeaturedTechnologyTrending

Digital and Physical Customer Journey Optimization

Carsten Krause 0 Comments ,  ,  ,  ,  ,  ,  ,  ,  ,  6 min read

It is 2023 and we have been talking about digital business models for a while now, but existing infrastructure setup and architecture approaches don’t live up to the service expectations of customer 2.0.

New tools, approaches and integration strategies are of the essence.

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Culturedata strategyDigital TrendsEditor's PickFeaturedTechnologyTrending

The data driven organization

Carsten Krause 2 Comments ,  ,  ,  ,  ,  ,  ,  ,  ,  ,  ,  ,  ,  8 min read

Introduction: The increasing amount of data available today is causing organizations to focus on developing a data-driven culture. As per research conducted by MIT, Microsoft, Google, and AWS, artificial intelligence automation and the way we analyze and predict data have further accelerated the need for organizations to be data-driven. Let’s – See more –

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