Building a Customer-Centric Organization
The HBR Executive Playbook on building an organization where customer success is the foundation of long-term growth.
Sales
How Successful Sales Teams Are Embracing Agentic AI
The real opportunity lies not in replacing people but in reshaping how humans and AI collaborate.
Read MoreCompanies Are Using AI to Make Faster Decisions in Sales and Marketing
Don’t replace reflective decision-making—speed it up.
Read MoreFixing Chatbots Requires Psychology, Not Technology
Six strategies for getting people to love—and buy from—your AI chatbot.
Read MoreWhat Salespeople Need from Leaders—at Each Stage of Their Careers
Create a more personalized, realistic approach to growth.
Read MoreResearch: How Retailers Respond When Brands Start Selling Direct
And how suppliers can maintain crucial relationships when pursuing new channels.
Read MoreHow One Company Used AI to Broaden Its Customer Base
Lessons from SAP’s efforts to reach small- and medium-sized enterprises.
Read More3 Traps on the Way to Becoming a Customer-Centric Company
Lessons from 1,000 transformation projects over the past 25 years.
Read MoreCan AI Assistants Add Value to Your Sales Team?
The benefits — and challenges — of bringing these tools onboard.
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Sales 2.0: Navigating the Digital Frontier – A Blueprint for Thriving in the New Era of B2B Commerce
The evolving landscape of B2B sales is driven by digital transformation, emphasizing the symbiotic relationship between technology and human insight. Gartner’s insights highlight the need for sales organizations to prioritize technology as a strategic ally, simplifying tasks to enhance productivity and focusing on high-value interactions. Embracing this shift will lead to sustained success in a digital-first marketplace. This article dives into the details, considerations and real world case studies on how trailblazing Retail and Manufacturing organizations are using sales technology.
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