Psychology

5 Psychology-Backed Principles for More Effective Personalization

Managed sensitively and securely, “confessional commerce” can create a deeper, more valuable experience for users.

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AI pareidolia: Can machines spot faces in inanimate objects?

New dataset of “illusory” faces reveals differences between human and algorithmic face detection, links to animal face recognition, and a formula predicting where people most often perceive faces.

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