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Ben Campbell has been appointed as director – digital strategy, data and digital ventures at ARN.
The announcement:
ARN is pleased to announce the appointment of Ben Campbell as director – digital strategy, data and digital ventures.
Ben is one of Australia’s most experienced digital leaders. He joins ARN Media with an outstanding record of delivering large-scale commercial transformation programs. With over 20 years of digital advertising experience in Australia and the UK he has a proven track record of leading specialist teams to create market-leading digital data and ad products for brands to drive growth.
In his role as director – digital strategy, data and digital ventures, Ben will have responsibility for the ARN digital strategy, data strategy and data partnerships, digital advertising product development, Ad. Tech, and the development of a digital centre of excellence.
Ben will also have responsibility for leading the newly created Digital Ventures team responsible for rapid acceleration into new and emerging markets including the accelerated implementation of the iHeartRadio commercial strategy.
Prior to joining ARN, Ben was the director – data and digital advertising products at Nine Entertainment Co., where he developed and implemented the commercial data strategy, implemented a fully integrated Ad. Tech stack, and created a Centre of Digital Excellence which contributed to record digital revenues. He also launched 9Ad Manager, the first self-serve advertising platform for streaming video in partnership with leading international partners. Most recently, Ben was at oOH! Media where he was the Director of Data, Product and Technology, responsible for the development and implementation of their retail media platform.
Michael Stephenson, chief operating officer of ARN, said, “Ben is in a league of his own. His deep understanding of the digital landscape and his experience in driving digital transformation in large media organisations is without peer. We have a massive opportunity in front of us. The digital audio market is growing at almost 40%, we reach ten million people every month, our long-term partnership with iHeart and our market-leading podcast network creates enormous opportunity for brands and for our company. Ben is the best in the business, we have the best assets, and we have big plans.”
Ben Campbell said, “Digital audio is the fastest growing segment in media and ARN is the market leader. We have a large first-party database, a long-term partnership with iHeart and the leading podcast network in the country. There is opportunity for growth everywhere, I’m looking forward to working with Rich and Michael again and I can’t wait to get started.”
Ben will commence his role on June 2.
Source: ARN
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