Salesforce (CRM) Einstein AI Cost $20 Million to License – Bloomberg

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Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world
Americas+1 212 318 2000
EMEA+44 20 7330 7500
Asia Pacific+65 6212 1000
The AI Race:
It’s tough to stand out as a tech company working on artificial intelligence. Albert Einstein is Salesforce’s solution.
The long-dead scientist has found another life as a mascot of the software company’s AI features.
Almost 900 people were gathered in a San Francisco conference hall wearing matching white lab coats, wigs and mustaches. Guinness World Records dubbed it the largest ever “Gathering of People Dressed as Albert Einstein” and bestowed an award upon Salesforce Inc., which had convened the March assembly.
The long-dead scientist has found another life as a mascot of the software company’s artificial intelligence features. And it wasn’t cheap — Salesforce paid more than $20 million to license Einstein’s image in a deal struck nearly a decade ago, according to a person familiar with the matter who asked not to be named because the agreement was private.


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