Wendy’s vs. McDonald’s: The AI Drive-Thru Reckoning
The article contrasts the paths of Wendy’s and McDonald’s in implementing voice AI at drive-thrus. Wendy’s successfully scaled its AI system, FreshAI, focusing on collaboration with human staff, while McDonald’s discontinued its pilot with IBM due to performance issues. The key takeaway emphasizes the importance of governance and collaboration in AI deployments for operational success.
You must be logged in to post a comment.