Tesla Cybertruck

Case StudiesInnovation

Tesla Cybertruck: A Case Study of Innovation Mismanagement

The Tesla Cybertruck launch has been a cautionary tale of over-promising and under-delivering. With high repair costs, poor build quality, missing features, and a significant price increase, customer trust has eroded. Regulatory issues have further limited its market, highlighting the need for better innovation management and effective communication by leaders.

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