Dynamic Pricing: A Wendy’s Case Study
Wendy’s has announced plans to introduce dynamic pricing, similar to surge pricing in ride-sharing, aiming to enhance revenue and customer experience. While the strategy leverages AI for personalized offerings, it faces challenges such as consumer backlash and competition. Wendy’s broader technological initiatives, including AI-based menu boards and AI drive-thru ordering systems, also define its forward-thinking approach to digital transformation in the fast-food industry. We analyze the approach and provide 5 reasons why it might work and 5 why it might not while comparing to other similar attempts across industries.
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