NRF 2026

Digital

Retail’s Consumer Outlook 2026: The K-Shape Isn’t a Chart Anymore – It’s Your Growth Model!

NRF 2026’s press panel exposed the uncomfortable truth: Gen Z is discount-driven, tech-native, and emotionally volatile and they’re dragging retail’s playbook into a new era. By Carsten KrauseJanuary 14, 2026 I joined NRF 2026 as official press and sat in on the “Consumer Outlook 2026” panel moderated by The headline – See more –

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EventsNRFRetail

The 2026 Consumer Economy: “Griping but Swiping (Credit Cards)” Meets the AI Boom, Tariffs and the K Shaped Economy.

In an evolving U.S. economy, retail leaders must navigate a bifurcated consumer landscape: one thriving and affluent, the other struggling. Despite overall economic growth, this disparity demands innovative strategies. By embracing digital transformation and understanding diverse consumer behaviors, retailers can thrive amidst challenges, improving resilience and opportunity in 2026.

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