customer journey mapping

In an age where digital transformation is more than just a buzzword, customer experience (CX) and user experience (UX) stands as a linchpin for organizational success. As a competitive differentiator, CX goes beyond mere transactions; it’s about building enduring relationships with not just external customers, but internal stakeholders as well. Sometimes this is also referred to as total experience (TX). For Chief Digital Officers (CDOs) and technology leaders, the mandate is clear: ignore customer centricity at your peril. As orchestrators of digital strategy, these leaders are perfectly positioned to enable a culture that prioritizes customer needs at every touchpoint, internal or external.