Coca-Cola’s Digital Transformation: Leveraging Technology for Enhanced Customer Experience, Channel Partner Engagement, and Internal Innovation
Coca-Cola has embraced digital transformation, using AI, IoT, and digital twins to enhance consumer experiences, engage channel partners, and drive internal innovation. These initiatives have led to personalized marketing, improved operational efficiency, and more accurate demand forecasting. The company’s success offers valuable lessons for C-level executives and signifies its leadership in digital innovation.
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