Nike’s Brutal Leadership Lesson: A Case Study on John Donahue’s Exit and the Revival Plan with Elliott Hill
John Donahue’s tenure as CEO of Nike focused on digital innovation and Direct-to-Consumer sales, resulting in a notable rise in digital revenue. However, his strategies led to lost connections with athletes and retailers, drawing criticism. With Elliott Hill’s return, Nike aims to balance digital advancements with its cultural roots, rekindling core relationships.
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