AI

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Will Your Gen AI Strategy Shape Your Future or Derail It?

By studying 100 companies, researchers have identified four ways to strategically implement the technology.

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MarketingNews Feed

Using Gen AI for Early-Stage Market Research

Synthetic customers aren’t a replacement for real ones, but studies show they could offer a powerful new lens for early insight.

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Why Understanding AI Doesn’t Necessarily Lead People to Embrace It

New research found our relationship to the technology is driven not only by what it can do, but also how we perceive it.

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Research: Executives Who Used Gen AI Made Worse Predictions

An experiment with nearly 300 managers and executives found significant discrepancies in forecasts produced by groups who consulted with peers and those who used ChatGPT.

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5 Ways Cooperatives Can Shape the Future of AI

Co-ops won’t outspend Big Tech, but they could offer a more viable, inclusive path for AI aligned with public interest.

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Change ManagementInnovationNews FeedTalent Management

What Gets Measured, AI Will Automate

Smart leaders must bet on the unmeasurable: taste, trust, experiences, and the yet-unknown.

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InnovationNews Feed

You’re Not Prepared for the AI Revolution

GenAI capabilities are improving exponentially every six months or so, and yet most companies are adopting models at a linear pace, at best.

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