NRF Consumer Panel: Gen Z Disrupting Retail Supply Chains – What to Expect in 2025
The retail landscape is transforming as Gen Z, the digital-first generation, demands immersive, personalized shopping experiences. Their unique preferences for aesthetics, micro-trends, and seamless returns challenge retailers to adapt. To engage this demographic, businesses must focus on visual discovery, omnichannel integration, and sustainability to align with Gen Z’s evolving expectations.


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