Food & Beverage

Case StudiesDigitalDigital StrategyDigital TransformationFood & BeverageRetail

Coca-Cola’s Digital Transformation: Leveraging Technology for Enhanced Customer Experience, Channel Partner Engagement, and Internal Innovation

Carsten Krause 0 Comments ,  11 min read

Coca-Cola has embraced digital transformation, using AI, IoT, and digital twins to enhance consumer experiences, engage channel partners, and drive internal innovation. These initiatives have led to personalized marketing, improved operational efficiency, and more accurate demand forecasting. The company’s success offers valuable lessons for C-level executives and signifies its leadership in digital innovation.

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data strategyDigital DNAEconomyFood & BeverageRestaurant & HospitalityRetailSports & EntertainmentSupply Chain

Harnessing the Power of Big Data in Retail: Trends and Forecasts for 2024-2028

Carsten Krause 0 Comments 23 min read

Big data analytics is revolutionizing the retail sector, driving innovation through enhanced customer experiences, optimized pricing, efficient supply chain management, effective marketing strategies, and fraud prevention. The integration of unstructured data, technological advancements, and customer-centric strategies is reshaping retail operations, setting the stage for continuous growth and competitiveness. We take a deep dive on these trends and where the industry is heading.

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DigitalDigital StrategyFood & Beveragehospitality

Dynamic Pricing: A Wendy’s Case Study

Carsten Krause 0 Comments ,  8 min read

Wendy’s has announced plans to introduce dynamic pricing, similar to surge pricing in ride-sharing, aiming to enhance revenue and customer experience. While the strategy leverages AI for personalized offerings, it faces challenges such as consumer backlash and competition. Wendy’s broader technological initiatives, including AI-based menu boards and AI drive-thru ordering systems, also define its forward-thinking approach to digital transformation in the fast-food industry. We analyze the approach and provide 5 reasons why it might work and 5 why it might not while comparing to other similar attempts across industries.

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AI StrategyCultureDigital ArchitectureDigital StrategyDigital TransformationFood & BeverageRetailSales

Sales 2.0: Navigating the Digital Frontier – A Blueprint for Thriving in the New Era of B2B Commerce

Carsten Krause 0 Comments ,  ,  23 min read

The evolving landscape of B2B sales is driven by digital transformation, emphasizing the symbiotic relationship between technology and human insight. Gartner’s insights highlight the need for sales organizations to prioritize technology as a strategic ally, simplifying tasks to enhance productivity and focusing on high-value interactions. Embracing this shift will lead to sustained success in a digital-first marketplace. This article dives into the details, considerations and real world case studies on how trailblazing Retail and Manufacturing organizations are using sales technology.

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AI StrategyArtificial IntelligenceDigital DNADigital TransformationFood & BeverageRestaurant & HospitalityRetail

The Retail Renaissance: Unleashing the Trillion-Dollar Potential of Generative AI

Carsten Krause 0 Comments ,  ,  24 min read

Generative AI’s transformative potential in the retail and CPG sectors is unequivocal. It promises to reshape customer interactions, enhance productivity, and unlock unprecedented value. However, as retail and CPG organizations embark on this technological journey, they need to strategically involve humans in the process and ensure robust security measures. Embracing this technology also means gearing up for new quality control levels and pre-emptively addressing potential security vulnerabilities and privacy risks. In a nutshell, as we usher in this new era of generative AI, it’s not just about maximizing potential but also effectively managing the change that comes with it. The retail industry’s future is here, and it’s powered by generative AI.

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Artificial Intelligencedata strategyDigitalDigital ArchitectureDigital StrategyDigital TrendsEditor's PickFood & BeveragehospitalityRestaurant & Hospitality

How AI is Revolutionizing Quickserve Restaurants: Virtual Cashiers, AI-Drive Thrus, and More!

Carsten Krause 0 Comments ,  ,  ,  ,  4 min read

The quick-serve restaurant industry is undergoing a technological revolution, with artificial intelligence (AI) playing a central role in streamlining operations and improving the customer experience. From virtual cashiers to AI-powered drive-thrus and delivery robots, the possibilities are endless. In this I uncover how quick-serve restaurants are leveraging AI to stay – See more –

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Heineken Silver the world's first virtual beer in the metaverse
Customer ExperienceDigitalDigital ArchitectureDigital DNADigital StrategyEditor's PickFood & Beverage

Revolutionizing the Alcohol Industry: The Latest Technology Trends in 2023 and Beyond

Carsten Krause 0 Comments ,  ,  ,  ,  7 min read

Are you curious about the latest trends in the ever-evolving world of technology and its impact on the alcoholic beverage industry? From data insights to artificial intelligence, the use of digital systems is revolutionizing the way companies approach customer satisfaction and market share. With the recent economic downturn caused by the COVID-19 pandemic, companies have accelerated their implementation of e-commerce and alcohol delivery services. Stay ahead of the game by reading our latest Forbes article, where we explore the biggest innovation trends for 2023 and beyond in the alcoholic beverage industry, and how companies like Diageo and Pernod Ricard are leading the way with cutting-edge technology. #alcoholindustry #digitaltransformation #technologytrends

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