AI Takes the Call: The Experience Consumers Haven’t Seen Yet – Harvard Business Review

 
Complimentary Sponsor Content Webinar and Summary Report
Customer service is undergoing a profound transformation, driven by agentic AI. As consumers use AI in various aspects of their lives and have positive experiences, they become increasingly open to having AI agents perform tasks on their behalf, including as part of customer service.
For companies, the stakes to get agentic AI right are high. Negative experiences will devalue brands and hurt companies, while positive experiences can strengthen relationships and build.
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Michael Zagorsek, Chief Operating Officer at SoundHound AI

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