paid Appoints Dave Hampton as First Chief Technology Officer to Advance AI and Data Strategy – citybiz

#paid, a creator marketing technology company serving enterprise consumer brands, has appointed Dave Hampton as its first Chief Technology Officer, strengthening its leadership team as the company expands its artificial intelligence, data analytics and campaign measurement capabilities.
Hampton brings extensive technology leadership experience across application development, cybersecurity, compliance, information technology and DevOps, along with more than a decade of experience in digital and influencer marketing.
In his new role, Hampton will oversee technology initiatives designed to improve how brands and creators plan, execute and measure marketing campaigns.
His responsibilities will include advancing #paid’s AI strategy, strengthening its measurement tools and developing technology that provides customers with deeper insights into creator marketing performance.
The appointment comes as enterprise brands increasingly incorporate creator partnerships into their broader marketing strategies and seek more sophisticated tools to evaluate campaign effectiveness.
“#paid has years of data on what actually drives successful creator campaigns,” Hampton said.
“Part of my role is to develop technology that puts deep campaign insights into the hands of brands and creators. That’s what excites me most.”
Hampton’s background in influencer marketing technology dates to 2013, giving him experience in the industry’s evolution from early social media partnerships to more structured enterprise marketing programs.
His appointment establishes a dedicated chief technology leadership position as #paid continues investing in the infrastructure supporting its creator marketing platform.
Founded more than a decade ago, #paid provides technology and services that help brands manage creator relationships, campaign workflows, performance data and marketing measurement.
The company’s platform is designed to consolidate activities that brands often manage through separate agencies, vendors and software tools.
By bringing creator networks, campaign operations and performance information into a unified system, #paid aims to help enterprise customers retain insights from previous campaigns and apply them to future marketing initiatives.
Hampton will focus on expanding those capabilities through AI-powered applications and improved data analysis.
The company plans to use its historical campaign data to develop tools that help brands and creators make more informed decisions about campaign planning, execution and performance.
Bryan Gold, CEO and co-founder of #paid, said Hampton’s combination of technical expertise and creator marketing experience aligns with the company’s long-term strategy.
“We’ve always believed creator marketing should be built on trust and technology, and Dave shares that conviction,” Gold said.
“As we build out the infrastructure behind the creator economy, having a technology leader who understands both the tech and this industry is a big advantage for our customers.”
The leadership appointment reflects #paid’s efforts to strengthen its position in the enterprise creator marketing market, where advertisers are placing greater emphasis on measurable outcomes, operational efficiency and long-term creator relationships.
The company works with consumer brands including Coca-Cola and Virgin Voyages, providing technology and services spanning creator partnerships, creative development, media and performance measurement.
#paid has also received industry recognition, including Overall Creator Marketing Company of the Year at the MarTech Awards and Creator Marketing Platform of the Year from Adweek.
It was additionally recognized with a silver award for Best Use of AI at the Global Influencer Marketing Awards.
The company maintains offices in Toronto, New York, Los Angeles, Chicago and Miami.
With Hampton leading its technology strategy, #paid plans to accelerate development of AI-driven capabilities and expand the use of data across its creator marketing platform.
The appointment supports the company’s broader goal of helping enterprise brands manage creator programs as ongoing marketing investments rather than isolated campaigns, with technology and measurement tools that carry insights forward from one campaign to the next.

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