How to Respond to the Coming AI Cost Shock – Harvard Business Review
The corporate AI era is on the verge of a massive shift. Currently, organizations are effectively being paid to adopt AI. Across the enterprise tech landscape, major software suite vendors have been quietly absorbing the steep costs of graphics processing units (GPUs), inference, and tokens. This customer-acquisition playbook created a false sense of budgetary and operational security for executive buyers, characterized by “unmetered,” “complimentary,” or “included” premium AI agent features.
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