How Alden Richards celebrates family moments – The Manila Times
The holiday season has always been a time for gathering around the table, sharing stories, and savoring dishes that feel like home. In its newest campaign, CDO Home-Style Corned Beef captures this spirit of togetherness by featuring “Asia’s Multimedia Star” Alden Richards and his father, Richard Faulkerson — a duo whose bond reflects the warmth of Filipino family traditions.
Their authentic connection reflects the brand’s commitment to preparing meals made with love — dishes that bring families together. It is a value Alden shares. He says the best part of each day is sitting down with loved ones, sharing stories, and enjoying food that tastes like home.
When asked about his partnership with CDO Home-Style Corned Beef, Alden shared, “Home has always been my comfort zone, the place where I feel safest and happiest with my family. That’s why being part of CDO feels special to me. It’s more meaningful because I get to share this with my dad. It brings back so many memories. It really reminds me that nothing beats the taste of home, especially when you’re with the people you love.”
His father, Richard Faulkerson, shares the same sentiment.
“I’m proud to be part of this campaign with Alden. As a father, those simple moments really stay with you— like when we all sit down to eat together. Even when we’re busy, we make time to share a meal and catch up.”
Bernice Ilacad-Jalgalado, CDO vice president for marketing, expressed her excitement about having Alden join the brand. “Choosing Alden as the new face of CDO Home-Style Corned Beef was a natural decision. We saw in him and his father the genuine warmth and family connection that reflect what the brand stands for. Many families will be able to relate to their closeness. Through their story, the hope is that more families feel and enjoy that same juicy, beefy comfort that reminds us of home.”
The brand reminds every Filipino that connection doesn’t need grand gestures — sometimes, love looks like a plate of food served with a smile.
source
This is a newsfeed from leading technology publications. No additional editorial review has been performed before posting.
