Digital Trends

The Gen AI Playbook for Organizations – Harvard Business Review

Where to use it, where not to, and why strategy still wins.
The questions about generative AI that we hear most often from business leaders include: When will gen AI match the intelligence of my best employees? Is it accurate enough to deliver business value? Is my CIO moving fast enough to lead our AI transformation? What are my rivals doing with gen AI? But those questions are misdirected. They focus on the intelligence of gen AI and its trajectory—how good gen AI is and how fast it’s improving—rather than on its implications for business strategy. What leaders should be asking is this: How can my organization use gen AI effectively today, regardless of its limitations? And how can we use it to create a competitive advantage?
Harvard Business Publishing:
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