Make Wake Artists Adds New Digital Strategy Department – MusicRow.com

Jess Keifer and Kyle Jonas. Photos: Mackenzie Ryan
Make Wake Artists has launched an in-house digital strategy department spearheaded by Jess Keifer as Head of Digital Marketing & Social Strategy and Kyle Jonas as Artist Strategy & Management Coordinator.
Keifer brings over a decade of experience to Make Wake and prior to joining the company served as Senior Director of Fan Engagement & Digital Marketing at Sony Music Nashville, overseeing digital partnerships & campaigns. She also previously served as Digital & eCommerce Manager at Big Machine Label Group. At Make Wake, she now oversees digital strategy across the company’s growing roster, leading campaigns that amplify artist storytelling, drive growth and engage fans across platforms.
“I’m so grateful to [Chris] Kappy and Sophia [Sansone] for their belief in me over the years, and now for trusting me with the opportunity to lead and build this new department on the management side,” says Keifer. “What we’re creating at Make Wake Artists is truly something special. I’m beyond excited to take this next step and work alongside their incredible roster & team as we continue to build for the future.”
Jonas brings over three years of experience in strategy and creative direction to his new position at Make Wake. Known for his work in brand development and crafting compelling narratives that resonate with fans, Jonas will help lead artist strategy at Make Wake and serve as a management coordinator supporting the overall vision for the roster.
“We’ve been patient in building this department because we knew we needed the right people,” says Sansone, Managing Partner at Make Wake. “Jess and Kyle understand both our artists and our culture and they were total no-brainers to bring on. This is the team we’ve been waiting for, and we couldn’t be more excited for what’s ahead.”
The new digital team will oversee marketing initiatives, campaign rollouts, short-form content creation, digital/creator partnerships, fan engagement and performance tracking across platforms such as Instagram, TikTok, YouTube and more.

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