To Survive Uncertainty, Companies Must Recommit to Identifying the Right Customers – Harvard Business Review
In the last five or so years, corporate responses to a challenging macroeconomic environment have been dominated by two themes: cost cuts and price increases. This isn’t surprising; economic turbulence often triggers short-term, reactive thinking as executives fixate on immediate concerns like meeting or beating quarterly earnings expectations. Today, as tariffs have thrown company plans into turmoil and forecasts of economic growth have become muted, it’s likely that executives will turn again to those tools.
Explore HBR
HBR Store
About HBR
Manage My Account
Follow HBR
Harvard Business Publishing:
Copyright ©2025 Harvard Business School Publishing. All rights reserved. Harvard Business Publishing is an affiliate of Harvard Business School.
source
This is a newsfeed from leading technology publications. No additional editorial review has been performed before posting.
