2024 Association Trends Study Reveals Technology's Transformational Impact on Associations & Member Loyalty – cnhinews.com

Partly cloudy skies. Very warm. High around 80F. Winds E at 5 to 10 mph..
A few passing clouds. Low 61F. Winds light and variable.
Updated: October 29, 2024 @ 9:29 am
Your news. Anytime. Anywhere.
Momentive Software (PRNewsfoto/Community Brands)

Momentive Software (PRNewsfoto/Community Brands)
AUSTIN, Texas, Oct. 29, 2024 /PRNewswire/ — Momentive Software (formerly Community Brands) today announced the release of its annual Association Trends Study, “A New Era of Associations: The transformational power of technology.” Findings from this year’s ninth annual report reveal that technology adoption directly fuels member loyalty and engagement. Respondents also reveal they see the opportunity of AI and its ability to help Associations deliver a more personalized member experience and improve workforce efficiencies.

Key findings from the report and what it means to associations and other professional membership organizations include:
“The expectations of members and association professionals are rapidly evolving with technology. To be successful in today’s digital era, associations must harness the power of technology to deliver an exceptional member experience, streamline processes and exceed operational goals,” said Susan Gilmartin, Chief Marketing Officer, Momentive Software. “Results of this annual report offer Associations invaluable insights to the importance of modernizing their business, and the direct role technology plays in driving member loyalty and engagement along with enhancing staff efficiency.”
Since 2016, Momentive has conducted the association industry’s only annual research study including both member and professional perspectives. This year’s study, based on data received from thousands of members and hundreds of associations leaders, was conducted in June-July of 2024.
With its focus on the transformational power of technology, the 2024 Association Trends Research Study gives insights into the role technology is playing to enhance the future of associations. Exploring the current member perceptions and behaviors regarding technology, the study examines how member views align with those of association professionals, highlighting opportunities for organizations to close gaps in member value. The research study also assesses the readiness of associations to meet future membership demands and provides insights into how organizations can effectively evolve and prepare for digital transformation.
New this year, the report includes a special section exploring the sentiments and adoption of Artificial Intelligence. The study also examines how the perspective of association professionals and members differ by generation and an organization’s revenue size.
Earlier this year, Momentive Software launched its 2024 Events Trends Research Study, offering tailored insights and technology trends for event planners. Similar to this study, the 2024 Association Trends Study examines current technology trends and future shifts impacting member-based organizations.
Download the full study to discover how associations can stay ahead of digital transformation and leverage technology to improve member loyalty and operational efficiency.
About Momentive Software (formerly Community Brands)
Momentive Software amplifies the impact of over 30,000 purpose-driven organizations in over 30 countries. Mission–driven organizations and associations rely on the company’s cloud-based software and services to solve their most critical challenges: engage the people they serve, simplify operations, and grow revenue. Built with reliability at the core and strategically focused on events, careers, fundraising, financials, and operations, our solutions suite is bound by a common purpose to serve the organizations that make our communities a better place to live. Learn more at communitybrands.com.
Media Contact
Momentive Software | Lisa Williams | lisa.williams@communitybrands.com
View original content to download multimedia:https://www.prnewswire.com/news-releases/2024-association-trends-study-reveals-technologys-transformational-impact-on-associations–member-loyalty-302288711.html
SOURCE Community Brands

Originally published on the BLOX Digital Content Exchange.
Sorry, there are no recent results for popular commented articles.
Your browser is out of date and potentially vulnerable to security risks.
We recommend switching to one of the following browsers:

source
This article was autogenerated from a news feed from CDO TIMES selected high quality news and research sources. There was no editorial review conducted beyond that by CDO TIMES staff. Need help with any of the topics in our articles? Schedule your free CDO TIMES Tech Navigator call today to stay ahead of the curve and gain insider advantages to propel your business!