Quip Polishes Its Subscription Strategy With Data – Consumer Goods Technology

Dental health and wellness company Quip is scaling its subscription strategy, tapping into new data and insights to create smarter experiences for consumers. 
The company has partnered with subscription platform Recharge to get access to more data that will allow it to test strategies such as product bundling within its loyalty efforts. The technology’s multiple configurations will help Quip adopt new revenue-driving subscription strategies while reducing costs and introducing new efficiencies. 
Also read: Personal care brands are prioritizing personalization and convenience, says NielsenIQ
Quip first launched in 2015 as a direct-to-consumer toothbrush company and has since expanded to an omnichannel, multi-product company within the personal care category. Its subscription offering allows consumers to automatically receive brush head replacements and refills on a recommended quarterly schedule. 
“Consistency is one of the cornerstones of good oral health, which is why subscription is at the heart of Quip’s ethos. Now, in partnership with Recharge, we’re delighted to enhance our capabilities and bring an even better subscription experience to millions of people and make a positive impact on their health,” said Meredith Glansberg, chief revenue officer at Quip.
Recharge also works with such consumer goods brands as Blueland, Hello Bello, Lola, Chamberlain Coffee, and Bobbie. Men’s personal care brand Harry’s also signed on last month to grow its subscriber base for its portfolio of brands, which includes Lume, Flamingo, and Mando. 

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