Longtime Microsoft exec Gurdeep Singh Pall joins Qualtrics as president of AI strategy – GeekWire
by Todd Bishop on
Tech Moves covers notable hires, promotions and personnel changes in the Pacific NW tech community. Submissions: tips@geekwire.com
Technology leader Gurdeep Singh Pall, a longtime Microsoft executive, is joining experience management technology company Qualtrics as its first president of artificial intelligence strategy.
Pall left Microsoft last fall after a 33-year career that spanned from Windows NT to Microsoft Teams, Lync, Skype, and Bing. He ultimately served as Microsoft’s head of business AI and product incubations.
As a Seattle-based executive for Qualtrics, he will lead the company’s AI initiatives, focusing on vision and strategy, and the prototyping of new AI technologies and features in its products.
Pall will be a member of the Qualtrics senior leadership team, as an advisor to CEO Zig Serafin, working on AI initiatives in collaboration with the company’s technology and product teams.
“Qualtrics has the largest database in the world of human sentiment,” Pall said in an interview with GeekWire. “This gives them a very unique and powerful place in the world of AI, because we are seeing one of the most fundamental transformations in human-machine interaction.”
Qualtrics, based in Provo, Utah, and Seattle, offers technology that helps companies gather data and improve the experiences and interactions that customers, employees, and others have with their products and services.
Pall left Microsoft last year during a period of transition for members of his family. He said he was attracted to the opportunity at Qualtrics to work on new businesses and areas of growth.
As an example of how AI could be used as part of experience management, Pall cited the potential for learning a customer’s preferences over time from their interactions with a company’s products and services, allowing those experiences to be adapted for individual customers.
On the Qualtrics leadership team, he joins former Microsoft executives including Serafin and Brad Anderson, the company’s president of products, UX, engineering, and ecosystem. Anderson and Serafin each worked at the Redmond company for more than 17 years.
Pall is one of several former Microsoft executives now working in AI roles at different companies. Other recent examples include Lila Tretikov, the former Microsoft deputy chief technology officer, who joined Silicon Valley investment firm NEA as partner and head of AI strategy; and Vahé Torossian, former Microsoft corporate vice president of business applications now president and chief partner officer at Builder.ai.

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Tech Moves covers notable hires, promotions and personnel changes in the Pacific NW tech community. Submissions: tips@geekwire.com
Technology leader Gurdeep Singh Pall, a longtime Microsoft executive, is joining experience management technology company Qualtrics as its first president of artificial intelligence strategy.
Pall left Microsoft last fall after a 33-year career that spanned from Windows NT to Microsoft Teams, Lync, Skype, and Bing. He ultimately served as Microsoft’s head of business AI and product incubations.
As a Seattle-based executive for Qualtrics, he will lead the company’s AI initiatives, focusing on vision and strategy, and the prototyping of new AI technologies and features in its products.
Pall will be a member of the Qualtrics senior leadership team, as an advisor to CEO Zig Serafin, working on AI initiatives in collaboration with the company’s technology and product teams.
“Qualtrics has the largest database in the world of human sentiment,” Pall said in an interview with GeekWire. “This gives them a very unique and powerful place in the world of AI, because we are seeing one of the most fundamental transformations in human-machine interaction.”
Qualtrics, based in Provo, Utah, and Seattle, offers technology that helps companies gather data and improve the experiences and interactions that customers, employees, and others have with their products and services.
Pall left Microsoft last year during a period of transition for members of his family. He said he was attracted to the opportunity at Qualtrics to work on new businesses and areas of growth.
As an example of how AI could be used as part of experience management, Pall cited the potential for learning a customer’s preferences over time from their interactions with a company’s products and services, allowing those experiences to be adapted for individual customers.
On the Qualtrics leadership team, he joins former Microsoft executives including Serafin and Brad Anderson, the company’s president of products, UX, engineering, and ecosystem. Anderson and Serafin each worked at the Redmond company for more than 17 years.
Pall is one of several former Microsoft executives now working in AI roles at different companies. Other recent examples include Lila Tretikov, the former Microsoft deputy chief technology officer, who joined Silicon Valley investment firm NEA as partner and head of AI strategy; and Vahé Torossian, former Microsoft corporate vice president of business applications now president and chief partner officer at Builder.ai.

TalentReach is one of Seattle’s top recruiting firms, specializing in engineering and sales recruitment for tech companies. Our team has unmatched industry experience and is a pioneer of Recruiting-as-a-Service. We invest in relationships with both candidates and employers to build better teams. Talent is your company’s most valuable asset. Invest in the best. Learn more here.
Learn more about underwritten and sponsored content on GeekWire.
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Hear from AWS experts on all things cloud security in the generative AI era. Navigate security for generative AI, automated reasoning, cryptography, & more at AWS re:Inforce. Register to join us in person or watch our free livestream for the keynote & Innovation Talks.
Register now.
Learn more about underwritten and sponsored content on GeekWire.
Subscribe to GeekWire’s free newsletters to catch every headline
Have a scoop that you’d like GeekWire to cover? Let us know.
Tech Moves: Allen Institute for Immunology hires EVP; Microsoft CVP to depart; and more
Tech Moves: AWS vet lands at health startup; Lumen hires longtime Microsoft GM; ex-Qualtrics exec joins Typeform board
Qualtrics to go private in $12.5 billion deal with Silver Lake
Tech Moves: Docker and Qualtrics leaders join Seattle startup Mason; Beyond adds Zulily director
Catch every headline in your inbox
This article was autogenerated from a news feed from CDO TIMES selected high quality news and research sources. There was no editorial review conducted beyond that by CDO TIMES staff. Need help with any of the topics in our articles? Schedule your free CDO TIMES Tech Navigator call today to stay ahead of the curve and gain insider advantages to propel your business!


