Olympic organizers unveil strategy for using artificial intelligence in sports – NBC DFW

Olympic organizers unveiled their plans Friday to use artificial intelligence in sports, joining the global rush to capitalize on the rapidly advancing technology.
The International Olympic Committee outlined its agenda for taking advantage of AI. Officials said it could be used to help identify promising athletes, personalize training methods and make the games fairer by improving judging.
“Today we are making another step to ensure the uniqueness of the Olympic Games and the relevance of sport. To do this, we have to be leaders of change,” IOC President Thomas Bach said at a press event in the velodrome at the former London Olympic Park, which hosted the summer games in 2012.
“We are determined to exploit the vast potential of AI in a responsible way,” Bach said.
The IOC revealed its AI strategy as it gears up to hold the Paris Olympics, which are set to kick off in just under 100 days.
The IOC’s AI plans also include using the technology to protect athletes from online harassment and to help broadcasters improve the viewing experience for people watching from home. The IOC earns earns billions of dollars through the sale of broadcast rights for the games. .
The local organizers of the Paris games have already sparked controversy with their plans to use artificial intelligence for security, with a video surveillance system that includes AI-powered cameras to flag potential security risks such as abandoned packages or crowd surges.

Skier Lindsey Vonn said she was envious of the AI-powered tools that weren’t available when she was starting out.
Vonn said back in the day she took notes by hand in her performance diary on how different skis, boots and the temperature affected her performance. Nowadays, tablets are used to instantly crunch much more data, as well as give a side-by-side video comparison of the best racing line. AI can supercharge those analytical tools, she said.
“It’s not replacing athletes, it’s not replacing coaching. But I think it’s just another tool that can be used in a positive way to perform better,” Vonn said.
The IOC has partnered with Intel to scout out potential athletes in overlooked places. The tech company took its equipment to Senegal, where they visited five villages and analyzed the athletic ability of a thousand children, by measuring how high they could jump and how fast they could react.
Using AI to analyze the results, “we found 40 that are really promising,” said Christoph Schell, Intel’s chief commercial officer.
The shortlisted kids’ results were then run through an algorithm that recommended what sports they’d be good at, he said.


This article was autogenerated from a news feed from CDO TIMES selected high quality news and research sources. There was no editorial review conducted beyond that by CDO TIMES staff. Need help with any of the topics in our articles? Schedule your free CDO TIMES Tech Navigator call today to stay ahead of the curve and gain insider advantages to propel your business!
Continue Your AI Leadership Journey

Turn insight into action with CDO TIMES.

CDO TIMES helps executives move from AI awareness to AI execution through practical frameworks, tools, executive research, and advisory support.

Explore the Frameworks

Continue with Enterprise AI 2030, HI + AI = ECI, AI Governance, and executive playbooks.

Explore Enterprise AI 2030 →

Use the Free Tools

Assess readiness, estimate AI ROI, model AI costs, and prioritize AI initiatives.

Open Executive Tools →

Read the Book

Explore the HI + AI = ECI leadership model in The AI-Ready Leader.

Order The AI-Ready Leader →

Go deeper with CDO TIMES Pro.

Unlock premium research, executive playbooks, templates, advanced tools, and member-only briefings.

Join CDO TIMES Pro

Need executive help?

Explore advisory, workshops, fractional CIO/CDO/CISO/CAIO support, and AI operating model design.

Explore Advisory →

Attend executive events

Join leadership forums, executive dinners, webinars, and strategic AI briefings.

View Events →

Build AI capability

Use CDO TIMES Academy for executive learning, AI leadership development, and implementation training.

Explore Academy →

Leave a Reply