Model Cityzens: Inside the Digital Content Strategy at Manchester City – Sports Video Group
By Brandon Costa, Director of Digital
Thursday, August 10, 2023 – 7:55 am
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The Premier League returns this weekend with defending champion Manchester City opening its season on the road at Burnley on Friday. Coming off a campaign that saw City win the rare and revered treble (Premier League, FA Cup, UEFA Champions League), life is good on the blue side of Manchester.
The club is also setting the bar as one of the leaders in European football as it pertains to content creation. From live shows to inside access docu-style series to a wealth of social content, the in-house team at Manchester City is operating like a well-oiled machine.
In a special fireside chat, Gavin Johnson, Group Media Director at City Football Group, discusses the creativity, production, and content strategy at Manchester City, outlining what they do, and how and why they do it, before providing insight into where the European champions’ content that they distribute to fans might go next.
The conversation is moderated by SVG Europe, Editor Will Strauss.
Watch Now on SVG PLAY:
This conversation was hosted at the 2023 SVG Europe Football Summit in Paris on March 22, 2023.
SVG PLAY is your new home for all Sports Video Group live event and long-form video content. As an SVG member and sponsor, receive simple access to all SVG event panels, case studies, keynotes, and more all in one place. To visit SVG PLAY, CLICK HERE.
© 2024 Sports Video Group. All rights reserved. Site by Brightgreen Design/Arturan/Sfera Interactive.
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This article was autogenerated from a news feed from CDO TIMES selected high quality news and research sources. There was no editorial review conducted beyond that by CDO TIMES staff. Need help with any of the topics in our articles? Schedule your free CDO TIMES Tech Navigator call today to stay ahead of the curve and gain insider advantages to propel your business!
Thursday, August 10, 2023 – 7:55 am
Print This Story | Subscribe
The Premier League returns this weekend with defending champion Manchester City opening its season on the road at Burnley on Friday. Coming off a campaign that saw City win the rare and revered treble (Premier League, FA Cup, UEFA Champions League), life is good on the blue side of Manchester.
The club is also setting the bar as one of the leaders in European football as it pertains to content creation. From live shows to inside access docu-style series to a wealth of social content, the in-house team at Manchester City is operating like a well-oiled machine.
In a special fireside chat, Gavin Johnson, Group Media Director at City Football Group, discusses the creativity, production, and content strategy at Manchester City, outlining what they do, and how and why they do it, before providing insight into where the European champions’ content that they distribute to fans might go next.
The conversation is moderated by SVG Europe, Editor Will Strauss.
Watch Now on SVG PLAY:
This conversation was hosted at the 2023 SVG Europe Football Summit in Paris on March 22, 2023.
SVG PLAY is your new home for all Sports Video Group live event and long-form video content. As an SVG member and sponsor, receive simple access to all SVG event panels, case studies, keynotes, and more all in one place. To visit SVG PLAY, CLICK HERE.
© 2024 Sports Video Group. All rights reserved. Site by Brightgreen Design/Arturan/Sfera Interactive.
A lowercase letter
A capital (uppercase) letter
A number
Minimum 8 characters
This article was autogenerated from a news feed from CDO TIMES selected high quality news and research sources. There was no editorial review conducted beyond that by CDO TIMES staff. Need help with any of the topics in our articles? Schedule your free CDO TIMES Tech Navigator call today to stay ahead of the curve and gain insider advantages to propel your business!
