Model Cityzens: Inside the Digital Content Strategy at Manchester City – Sports Video Group
Thursday, August 10, 2023 – 7:55 am
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The Premier League returns this weekend with defending champion Manchester City opening its season on the road at Burnley on Friday. Coming off a campaign that saw City win the rare and revered treble (Premier League, FA Cup, UEFA Champions League), life is good on the blue side of Manchester.
The club is also setting the bar as one of the leaders in European football as it pertains to content creation. From live shows to inside access docu-style series to a wealth of social content, the in-house team at Manchester City is operating like a well-oiled machine.
In a special fireside chat, Gavin Johnson, Group Media Director at City Football Group, discusses the creativity, production, and content strategy at Manchester City, outlining what they do, and how and why they do it, before providing insight into where the European champions’ content that they distribute to fans might go next.
The conversation is moderated by SVG Europe, Editor Will Strauss.
Watch Now on SVG PLAY:
This conversation was hosted at the 2023 SVG Europe Football Summit in Paris on March 22, 2023.
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