Marketing Data Strategy: Best Practices Discussion – Forrester

Simon Daniels, Principal Analyst
Last month, I had the pleasure of hosting, with my colleague Ross Graber, a peer discussion among Forrester clients on the topic of best practices in marketing and sales data strategy and management. Involving marketing data leaders from businesses across Europe and North America, we discussed a range of topics, and a number of common themes emerged despite the disparate audience. Here’s a quick roundup of some of the main themes and observations that arose:
I would like to thank everyone who took part in the peer discussion for an interesting and rewarding conversation. It’s clear that data strategy is a perennial topic and that by sharing challenges and solutions, practitioners can, in addition to improving their own performance, be assured that they are not alone! Forrester clients can review and register for upcoming peer discussions on Forrester.com.
Stay tuned for updates from the Forrester blogs.
Stay tuned for updates from the Forrester blogs.


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