Audience Analysis: Players Championship has lowest Sunday finish since 2014 – Sports Business Journal

Scottie Scheffler’s repeat at the Players Championship was not a TV draw, as NBC saw the lowest Sunday final round audience for the event at TPC Sawgrass since 2014, when 3 million viewers saw Martin Kaymer hold off Jim Furyk. NBC drew 3.53 million viewers on Sunday, down sharply from 4.14 million last year, when Scheffler won by five strokes. Tiger Woods has not played the event since 2019. The final round on NBC in 2022 drew 2.91 million, but that finale first was pushed to Golf Channel due to weather before having a Monday finish.
NASCAR has now seen Cup Series audience gains on Fox for the fourth straight week (after a rain-soaked Daytona run on a Monday). Denny Hamlin’s win at Bristol on Sunday drew 3.81 million viewers, up 11% from 3.42 million viewers for Atlanta in the fifth race last year. While the Cup Series is still down with the Daytona rainout, Fox is up 11% for the races since then. Outside of the NCAA Men’s Basketball Selection Show, NASCAR was the top sports telecast last week.
The chart below lists viewership for select recent sports telecasts.

Takeaways from NCAA; Philly’s bold sports ambitions and putting a bow on “The Dynasty.”
On this week’s pod, our Big Get is CBS Sports college basketball analyst Jay Wright. The NCAA Championship-winning coach shares his insight with SBJ’s Austin Karp on key hoops issues and why being well dressed is an important part of his success. Also on the show, Poynter Institute senior writer Tom Jones shares who he has up and who is down in sports media. Later, SBJ’s Ben Portnoy talks the latest on ESPN’s CFP extension and who CBS, TNT Sports and ESPN need to make deep runs in the men’s and women’s NCAA basketball tournaments.

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