Do You Know What Your Customers’ Aspirations Are? – Harvard Business Review
In his new book The Transformation Economy: Guiding Customers to Achieve Their Aspirations, B. Joseph Pine II argues that there is a new offering companies can provide: change. In this adapted excerpt, he explores four types of aspirations people have and how companies can tap into them when creating their products, services, or experiences.
Harvard Business Publishing:
Copyright ©2026 Harvard Business School Publishing. All rights reserved. Harvard Business Publishing is an affiliate of Harvard Business School.
source
This is a newsfeed from leading technology publications. No additional editorial review has been performed before posting.
