Snapchat Shares Insight into Evolving Beauty Shopping Trends – Social Media Today
Let Social Media Today’s free newsletter keep you informed, straight from your inbox.
Snapchat has published a new report on evolving discovery behaviors in the beauty industry, and how the latest technological trends are changing the way that people shop for beauty products.
Based on a survey of 9,000 people, conducted in partnership with WPP and Ipsos, Snapchat has identified five key trends of note among beauty shoppers, which could impact your marketing and outreach strategies, through more informed understanding of what modern shoppers are seeking in this respect.
First off, the data shows that despite economic pressures, beauty shoppers are still highly active in searching for new products.
As per Snapchat:
“While 65% of beauty buyers admit to waiting for promotions or offers before making a purchase, a huge 67% have tried new beauty products in the last year, and 66% are open to exploring new and emerging trends. This indicates a strong desire for indulgence and self-care, even in a deal-driven environment.”
On a Snapchat-specific note, Snap users are 1.3x more likely than non-users to try new trends, and are 1.5x more likely to shop premium beauty brands.
The platform’s young, affluent audience presents a prime opportunity in this respect, which is worth factoring into any beauty brand’s assessment.
The data also shows that while most beauty shoppers are brand loyal, and stick with the products that work best for them, Snapchat users are almost 2x more likely to be open to trying new offerings.
The report also looks at the rising interest in quality and ethical considerations in beauty products, and how that can sway purchase activity:
The data also shows that shoppers are increasingly using new technology, like AI, to assist in their buying process:
“Technology is also playing a significant role in determining which products to buy, with 40% of beauty buyers engaging with tech-driven trends such as buying products based on AI recommendations. Notably, daily Snapchatters are 2.4x more likely to use tech in their personal care purchase journey than non-Snapchatters.”
Social platforms are also driving purchase activity, with 9 in 10 shoppers indicating that social media influences their beauty or personal care journey.
While informative, immersive content, including AR experiences, is also helping to drive interest:
Finally, the data also looks at purchase influences, and how different elements play a role in the process:
“Friends and family are central to the purchase journey, with 93% of consumers stating their inner circle influences at least one point of their beauty/personal care purchases. This extends to social conversations, where daily Snapchatters are 1.6x more likely to chat with friends and family about beauty purchases via social platforms. Beyond personal connections, creators hold considerable sway, especially those perceived as experts and showing product reviews.”
These are some critical considerations for beauty marketers, highlighting the key considerations that go into the modern discovery and purchase process.
The data also shows that Snapchat can play a key role in raising awareness, and boosting adoption among younger audiences, which could be another element to factor into your planning.
You can check out Snapchat’s full beauty industry report here.
Get the free daily newsletter read by industry experts
For months, we’ve been tracking Elon Musk’s $44 billion deal with Twitter. Now that the deal is done, we watch as the Musk-Twitter era begins.
The key to maximizing a social media marketing strategy is to ground the approach in purpose.
Keep up with the story. Subscribe to the Social Media Today free daily newsletter
Subscribe to Social Media Today for top news, trends & analysis
Get the free daily newsletter read by industry experts
Want to share a company announcement with your peers?
Get started ➔
For months, we’ve been tracking Elon Musk’s $44 billion deal with Twitter. Now that the deal is done, we watch as the Musk-Twitter era begins.
The key to maximizing a social media marketing strategy is to ground the approach in purpose.
The free newsletter covering the top industry headlines
source
This article was autogenerated from a news feed from CDO TIMES selected high quality news and research sources. There was no editorial review conducted beyond that by CDO TIMES staff. Need help with any of the topics in our articles? Schedule your free CDO TIMES Tech Navigator call today to stay ahead of the curve and gain insider advantages to propel your business!
Snapchat has published a new report on evolving discovery behaviors in the beauty industry, and how the latest technological trends are changing the way that people shop for beauty products.
Based on a survey of 9,000 people, conducted in partnership with WPP and Ipsos, Snapchat has identified five key trends of note among beauty shoppers, which could impact your marketing and outreach strategies, through more informed understanding of what modern shoppers are seeking in this respect.
First off, the data shows that despite economic pressures, beauty shoppers are still highly active in searching for new products.
As per Snapchat:
“While 65% of beauty buyers admit to waiting for promotions or offers before making a purchase, a huge 67% have tried new beauty products in the last year, and 66% are open to exploring new and emerging trends. This indicates a strong desire for indulgence and self-care, even in a deal-driven environment.”
On a Snapchat-specific note, Snap users are 1.3x more likely than non-users to try new trends, and are 1.5x more likely to shop premium beauty brands.
The platform’s young, affluent audience presents a prime opportunity in this respect, which is worth factoring into any beauty brand’s assessment.
The data also shows that while most beauty shoppers are brand loyal, and stick with the products that work best for them, Snapchat users are almost 2x more likely to be open to trying new offerings.
The report also looks at the rising interest in quality and ethical considerations in beauty products, and how that can sway purchase activity:
The data also shows that shoppers are increasingly using new technology, like AI, to assist in their buying process:
“Technology is also playing a significant role in determining which products to buy, with 40% of beauty buyers engaging with tech-driven trends such as buying products based on AI recommendations. Notably, daily Snapchatters are 2.4x more likely to use tech in their personal care purchase journey than non-Snapchatters.”
Social platforms are also driving purchase activity, with 9 in 10 shoppers indicating that social media influences their beauty or personal care journey.
While informative, immersive content, including AR experiences, is also helping to drive interest:
Finally, the data also looks at purchase influences, and how different elements play a role in the process:
“Friends and family are central to the purchase journey, with 93% of consumers stating their inner circle influences at least one point of their beauty/personal care purchases. This extends to social conversations, where daily Snapchatters are 1.6x more likely to chat with friends and family about beauty purchases via social platforms. Beyond personal connections, creators hold considerable sway, especially those perceived as experts and showing product reviews.”
These are some critical considerations for beauty marketers, highlighting the key considerations that go into the modern discovery and purchase process.
The data also shows that Snapchat can play a key role in raising awareness, and boosting adoption among younger audiences, which could be another element to factor into your planning.
You can check out Snapchat’s full beauty industry report here.
Get the free daily newsletter read by industry experts
For months, we’ve been tracking Elon Musk’s $44 billion deal with Twitter. Now that the deal is done, we watch as the Musk-Twitter era begins.
The key to maximizing a social media marketing strategy is to ground the approach in purpose.
Keep up with the story. Subscribe to the Social Media Today free daily newsletter
Subscribe to Social Media Today for top news, trends & analysis
Get the free daily newsletter read by industry experts
Want to share a company announcement with your peers?
Get started ➔
For months, we’ve been tracking Elon Musk’s $44 billion deal with Twitter. Now that the deal is done, we watch as the Musk-Twitter era begins.
The key to maximizing a social media marketing strategy is to ground the approach in purpose.
The free newsletter covering the top industry headlines
source
This article was autogenerated from a news feed from CDO TIMES selected high quality news and research sources. There was no editorial review conducted beyond that by CDO TIMES staff. Need help with any of the topics in our articles? Schedule your free CDO TIMES Tech Navigator call today to stay ahead of the curve and gain insider advantages to propel your business!
