Using Gen AI for Early-Stage Market Research – Harvard Business Review
In the early stages of innovation, companies face a familiar dilemma: Which ideas deserve further investment? The traditional solution, human-centric market research, can deliver valuable insights—but it can often be slow, expensive, and constrained in scope. Now, generative AI offers an intriguing new tool: synthetic customers.
Explore HBR
HBR Store
About HBR
Manage My Account
Follow HBR
Harvard Business Publishing:
Copyright ©2025 Harvard Business School Publishing. All rights reserved. Harvard Business Publishing is an affiliate of Harvard Business School.
source
This is a newsfeed from leading technology publications. No additional editorial review has been performed before posting.
