Research: Products Labeled as Sustainable Sell Better – Harvard Business Review
As consumer demand for sustainable products grows, more and more sellers have begun adding labels to their products to indicate various kinds of sustainability certifications. These labels such as Amazon’s “Climate Pledge Friendly,” Target’s “Target Zero,” and Wayfair’s “Shop Sustainably”—offer customers greater visibility into the environmental impact of the products they buy. But does that visibility translate into greater sales?
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