What companies need to consider when integrating AI – Silicon Republic

by Colin Ryan
22 May 2025
BearingPoint’s Ellie Fitzpatrick and Amanpreet Sahota discuss the business benefits of AI and what companies need to prioritise for their adoption strategy.
Artificial intelligence (AI) integration is still going strong as one of the key digital transformation objectives of today’s business world.
Ever since the AI craze ramped up with the emergence of advanced generative AI models such as ChatGPT, businesses across every industry have been keen to finds ways to include the technology in their operations.
But while it’s one thing to say you’re going to integrate AI into your organisation, actually having an efficient adoption plan in place is a whole other matter altogether.
For some companies, it seems that putting together a solid plan is where things start to go awry.
Earlier this month, Asana’s Work Innovation Lab released a report highlighting a disconnect between IT departments and other employees on the subject of AI. According to the report, 40pc of employees are of the opinion that there is no clear AI strategy in their organisation.
If companies want to utilise this technology properly and avoid falling behind, they need to think carefully about their strategies for implementation.
Hoping to find out more about what companies need to consider in their AI adoption strategies, SiliconRepublic.com recently visited BearingPoint Ireland.
There, we spoke to director of data strategy and enablement Ellie Fitzpatrick, who said that AI has become a “necessity” for modern organisations.
She discussed how the technology can aid long-pursued business goals, such as becoming “data driven”.
“We hear a lot about organisations saying they are data driven,” she said. “But then when you start to sort of peel the cover on that, it turns out that actually it’s just a lot of dashboards and such, and that executives, senior managers and middle managers are not actually getting the data they need to make the decisions.
“AI gives organisations the ability to analyse large volumes of data and potentially find patterns and concepts that might actually be missing with traditional data analysis and data analytics activity.”

But in order to properly utilise the tech, companies need to plan carefully.
“Organisations who want to remain competitive, who want to deliver excellent customer service and who want to provide a work environment where employees can thrive absolutely have to focus on what their AI strategy is to guide and direct where they focus their investments,” she said.
Change management lead Amanpreet Sahota agreed, saying that organisations should be thinking about their AI strategy from a holistic perspective to “really be able to seize the opportunities that AI does present”.
Sahota spoke about how a BearingPoint study released last month highlighted the important role that middle managers play in driving forward AI transformation, with multiple key responsibilities.
One of the key “hats” that middle managers have to wear, she explains, is leading by example and exhibiting the capabilities of AI usage in their day to day.
“The second then is being that facilitator of change,” she said. “So, really driving the conversations around the value and the benefits of AI, not only for their team but for the organisation, and really bridging that gap between the AI vision that’s been set and translating that into everyday operational activities.”
Fitzpatrick emphasised that the first order of business when tackling AI adoption is to really consider the ins and outs of the strategy, while looking towards the future.
“[Organisations] need to think in terms of longer term,” she said. “What do they want to achieve with AI? It can be an expensive investment if it’s not focused in the right areas.
“So, they need to think about their data strategy. They absolutely need to think about how their processes might change and align to any changes that the AI transformation delivers. But also, they need to think about, most importantly, people, culture, upskilling and the adoption of AI into the organisation.”
Don’t miss out on the knowledge you need to succeed. Sign up for the Daily Brief, Silicon Republic’s digest of need-to-know sci-tech news.
In-Depth: More on BearingPoint
Related: data, leadership, AI, Brand Insights, BearingPoint
Colin Ryan is a senior reporter and sub-editor with Silicon Republic, having joined the company in January 2023. Coming from a background in creative media and technology, Colin has previously worked as a researcher and camera operator. He enjoys watching films, listening to music and befriending every dog he meets.
All content copyright 2002-2025 Silicon Republic Knowledge & Events Management Ltd. Reproduction without explicit permission is prohibited. All rights reserved.
Website by Square1.io

source
This is a newsfeed from leading technology publications. No additional editorial review has been performed before posting.