AI and question-based strategies for smarter insurance leads – AZ Big Media

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Ben Smith
Let’s just put it out there — lead generation is the fuel of the insurance economy. For insurers, identifying and converting potential customers directly impacts the quality of insurance sales leads and agency growth. Yet, insurance marketers face growing competition, saturated market offerings, rising customer expectations for personalized experiences (a trend that, according to Accenture, 79% of insurance executives believe will be driven by AI), and the constant pressure to demonstrate ROI. AI and question-based lead generation strategies are widely discussed as ways to overcome these challenges.
Question-based strategies feature a standardized approach to gathering ICP-important information from potential clients while answering purposefully designed inquiries. These, unlike generic lead forms, ask specific questions to learn about the prospect’s background. What’s more, they identify particular needs and pains, look at the side effects of inadequate coverage, and then offer solutions that address the fears.
The insurance industry covers loads of products and customer profiles. Here are the reasons why it benefits so much from question-based strategies: 
Artificial intelligence makes question-based strategies even more precise, constantly learning from user behavior. The good news is that insurance marketers can finally automate the lead generation platform routine, forget about manual adjustment, and give customers personalized experiences at scale.
Real-time customer data analysis is the starting point for highly personalized interactions. This is a response to the findings that hat 78% of consumers prefer brands that personalize their services. Today’s AI generative and targeting efficiency can:
AI is also a must-use tool when it comes to processing vast samples of customer data to generate actionable insights. In turn, this provides insurance agencies with a more in-depth understanding of their clientele:
Eventually, AI automates the questioning sequence, growing efficiency and scalability:
Have you tested the combination of AI with question-based strategies? Today is the day! It’s a win-win setup for insurers and potential customers.
Not sure where to begin? Refer to the steps below.
Pro tip: Modify your strategy regularly to keep up with competitor tactics and customer habits.
If you’re an insurance marketer seeking to make the most out of AI paired with question-based strategies, Zeeto’s platform is built to optimize lead generation and return on investment.
AI-driven surveying process promises that the leads are actively looking for insurance products. The algorithm studies audience responses and repurposes information into accurate targeting and real-time optimization to produce the highest return on marketing investment. Importantly, Zeeto operates on a performance-based pricing model, meaning insurance companies only invest in actual, qualified leads, directly aligning costs with results and maximizing return on investment. Zeeto’s platform is self-managed and flexible, and can be modified to fit the needs of virtually all insurance businesses.
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