How One Company Used AI to Broaden Its Customer Base – HBR.org Daily
Companies have invested billions in generative AI (gen AI) and large language models (LLMs). Some now have chief AI officers. But despite the money and buzz, driving business impact cleary remains a challenge. Last May, a McKinsey article argued that “the honeymoon phase of generative AI is over.” In August, Gartner reported that generative AI was advancing through the firm’s “Hype Cycle for Emerging Technologies” and was declining rapidly into the “Trough of Disillusionment.” In January, a Deloitte survey of 2,770 executives in 14 countries showed that organizations were still struggling to demonstrate the value of gen AI efforts. And in February, the Financial Times asked: “Generative AI is impressive, but can it be profitable?”
Explore HBR
HBR Store
About HBR
Manage My Account
Follow HBR
Harvard Business Publishing:
Copyright ©2025 Harvard Business School Publishing. All rights reserved. Harvard Business Publishing is an affiliate of Harvard Business School.
source
This is a newsfeed from leading technology publications. No additional editorial review has been performed before posting.
