Fast Company Names Nu the Most Innovative Company in the World in Finance and Personal Finance – Fintech Finance
Light/Dark
Breaking News
Home » News » Fintech »
March 19 2025
Nubank, one of the largest digital financial services platforms in the world, was included for the fifth time in Fast Company’s prestigious World’s Most Innovative Companies list. Nu is #1 in the Finance and Personal Finance category and 3rd place in the overall ranking, gaining 19 positions from last year. The annual list recognizes businesses at the forefront of their industries, driving innovative solutions and shaping the future.
“At Nu, we have always tied innovation to impact and purpose. We anticipate customers’ needs to create solutions that simplify their lives and help them make better decisions. We are proud to have sparked a revolution in financial services that has created a new standard in Latin America — digital, efficient, and with best-in-class customer service. This is just the beginning of what Nu can accomplish, impacting the lives of millions more,” says David Vélez, CEO and Founder of Nu.
This year, Fast Company highlights how Nubank is transforming financial services, empowering young adults to take control of their finances from as early as 10 years old. At Nu, under-18s are able to have an account, their own debit card, and create “Caixinhas” (Money Boxes) to save and make their money grow, with high yields that compound over time. The magazine recognized the notable innovation of the under-18 new features, centered around teenagers’ autonomy coupled with parents’ insight and oversight into their kids’ financial lives.
“Our products for under-18 aim to foster financial education, combining autonomy for the young, while giving parents the necessary tools to gain oversight and insight for constructive financial conversations. This approach has yielded encouraging results: 27% of our under-18 customers save money through Caixinhas, for example, with 81% of those making more than one deposit, which indicates that they’re building healthy financial habits. We’re proud of the recognition and encouraged to keep on innovating with purpose,” says Vélez.
Among the features mentioned is the shared balance for Ultravioleta customers. The tool was developed to assist in the payment and management of shared accounts within the Family Space (Espaço Família), bringing more efficiency to splitting expenses. This allows customers to use the shared balance to make deposits, payments, and transfers, such as electricity bills, groceries, and any other group needs. NuCel, Nubank’s mobile phone service, is also mentioned as an innovative launch from 2024.
This is the fifth time that Nu has been ranked on Fast Company’s lists, thanks to prioritizing financial solutions while developing features based on customers’ needs and suggestions. Last year, Nu was recognized for its innovative security features, such as Modo Rua (Street Mode, in English), Me Roubaram (I was robbed, in English), and Alô Protegido.
David Velez
Nubank
Nubank
Fintech
Fintech
News
Fintech
News
Nubank, one of the largest digital financial services platforms in the world, was included for the fifth time in Fast Company’s prestigious World’s Most Innovative Companies list
Top Story
Verizon and Santander Bank, N.A., part of the global banking leader Santander1, today announced a multi-year U.S. partnership to bring a new, competitive high yield savings account to millions of Verizon mobile and 5G Home customers.
Top Story
LoanPro, the leading modern credit platform, has jointly announced a partnership with NovoPayment, a leading next gen financial infrastructure provider.
Top Story
PensionBee, a leading online retirement provider, announced today the addition of Roth and Traditional IRA contribution capabilities to its mobile app.
Top Story
Sumsub announces it is working with Duolingo English Test (DET) to help further safeguard the integrity of the English-language test-taking process
Top Story
Thales, today announced the findings of its 2025 Digital Trust Index – Consumer Edition, revealing a universal decline in trust for digital services compared to this time last year.
Top Story
According to new research[1] by global analytics software leader FICO, the habits, behaviours and preferences of British consumers are changing when it comes to bank accounts.
Nubank, one of the largest digital financial services platforms in the world, was included for the fifth time in Fast Company’s prestigious World’s Most Innovative Companies list
Top Story
Verizon and Santander Bank, N.A., part of the global banking leader Santander1, today announced a multi-year U.S. partnership to bring a new, competitive high yield savings account to millions of Verizon mobile and 5G Home customers.
Top Story
The U.S. Faster Payments Council (FPC), a membership organization devoted to advancing safe, easy-to-use faster payments in the United States, today released a new report.
Top Story
LoanPro, the leading modern credit platform, has jointly announced a partnership with NovoPayment, a leading next gen financial infrastructure provider.
Top Story
Affirm Holdings, Inc. (NASDAQ: AFRM), the payment network that empowers consumers and helps merchants drive growth, today announced it is expanding its credit reporting to Experian® to include all of Affirm’s pay-over-time products beginning April 1, 2025.
Top Story
Share this post: Share on LinkedIn Share on X (Twitter) Share on Facebook Share on […]
Top Story
Guavapay proudly supported Millwall FC’s Community Day 2025, which took place last Saturday at The Den
Join Our Newsletter.
Get all the latest News, Views and Exclusives, 100% free.
At Fintech Finance, we aim to produce the slickest episodes, interviews and event coverage, looking at the complete range of topics within financial services, from branches to blockchain. We travel extensively across borders to find the most interesting and undiscovered features, be it in Manchester or Mongolia. All of our video coverage is written up into our extensive magazine library that consists of “The Fintech Magazine,” “The Paytech Magazine,” and “The Insurtech Magazine.”
…basically, we travel around the world, chat to the best and brightest people in Fintech while making the most entertaining, exciting and insightful content in the industry!
Fintech Finance Awards Website
source
This article was autogenerated from a news feed from CDO TIMES selected high quality news and research sources. There was no editorial review conducted beyond that by CDO TIMES staff. Need help with any of the topics in our articles? Schedule your free CDO TIMES Tech Navigator call today to stay ahead of the curve and gain insider advantages to propel your business!
Breaking News
Home » News » Fintech »
March 19 2025
Nubank, one of the largest digital financial services platforms in the world, was included for the fifth time in Fast Company’s prestigious World’s Most Innovative Companies list. Nu is #1 in the Finance and Personal Finance category and 3rd place in the overall ranking, gaining 19 positions from last year. The annual list recognizes businesses at the forefront of their industries, driving innovative solutions and shaping the future.
“At Nu, we have always tied innovation to impact and purpose. We anticipate customers’ needs to create solutions that simplify their lives and help them make better decisions. We are proud to have sparked a revolution in financial services that has created a new standard in Latin America — digital, efficient, and with best-in-class customer service. This is just the beginning of what Nu can accomplish, impacting the lives of millions more,” says David Vélez, CEO and Founder of Nu.
This year, Fast Company highlights how Nubank is transforming financial services, empowering young adults to take control of their finances from as early as 10 years old. At Nu, under-18s are able to have an account, their own debit card, and create “Caixinhas” (Money Boxes) to save and make their money grow, with high yields that compound over time. The magazine recognized the notable innovation of the under-18 new features, centered around teenagers’ autonomy coupled with parents’ insight and oversight into their kids’ financial lives.
“Our products for under-18 aim to foster financial education, combining autonomy for the young, while giving parents the necessary tools to gain oversight and insight for constructive financial conversations. This approach has yielded encouraging results: 27% of our under-18 customers save money through Caixinhas, for example, with 81% of those making more than one deposit, which indicates that they’re building healthy financial habits. We’re proud of the recognition and encouraged to keep on innovating with purpose,” says Vélez.
Among the features mentioned is the shared balance for Ultravioleta customers. The tool was developed to assist in the payment and management of shared accounts within the Family Space (Espaço Família), bringing more efficiency to splitting expenses. This allows customers to use the shared balance to make deposits, payments, and transfers, such as electricity bills, groceries, and any other group needs. NuCel, Nubank’s mobile phone service, is also mentioned as an innovative launch from 2024.
This is the fifth time that Nu has been ranked on Fast Company’s lists, thanks to prioritizing financial solutions while developing features based on customers’ needs and suggestions. Last year, Nu was recognized for its innovative security features, such as Modo Rua (Street Mode, in English), Me Roubaram (I was robbed, in English), and Alô Protegido.
David Velez
Nubank
Nubank
Fintech
Fintech
News
Fintech
News
Nubank, one of the largest digital financial services platforms in the world, was included for the fifth time in Fast Company’s prestigious World’s Most Innovative Companies list
Top Story
Verizon and Santander Bank, N.A., part of the global banking leader Santander1, today announced a multi-year U.S. partnership to bring a new, competitive high yield savings account to millions of Verizon mobile and 5G Home customers.
Top Story
LoanPro, the leading modern credit platform, has jointly announced a partnership with NovoPayment, a leading next gen financial infrastructure provider.
Top Story
PensionBee, a leading online retirement provider, announced today the addition of Roth and Traditional IRA contribution capabilities to its mobile app.
Top Story
Sumsub announces it is working with Duolingo English Test (DET) to help further safeguard the integrity of the English-language test-taking process
Top Story
Thales, today announced the findings of its 2025 Digital Trust Index – Consumer Edition, revealing a universal decline in trust for digital services compared to this time last year.
Top Story
According to new research[1] by global analytics software leader FICO, the habits, behaviours and preferences of British consumers are changing when it comes to bank accounts.
Nubank, one of the largest digital financial services platforms in the world, was included for the fifth time in Fast Company’s prestigious World’s Most Innovative Companies list
Top Story
Verizon and Santander Bank, N.A., part of the global banking leader Santander1, today announced a multi-year U.S. partnership to bring a new, competitive high yield savings account to millions of Verizon mobile and 5G Home customers.
Top Story
The U.S. Faster Payments Council (FPC), a membership organization devoted to advancing safe, easy-to-use faster payments in the United States, today released a new report.
Top Story
LoanPro, the leading modern credit platform, has jointly announced a partnership with NovoPayment, a leading next gen financial infrastructure provider.
Top Story
Affirm Holdings, Inc. (NASDAQ: AFRM), the payment network that empowers consumers and helps merchants drive growth, today announced it is expanding its credit reporting to Experian® to include all of Affirm’s pay-over-time products beginning April 1, 2025.
Top Story
Share this post: Share on LinkedIn Share on X (Twitter) Share on Facebook Share on […]
Top Story
Guavapay proudly supported Millwall FC’s Community Day 2025, which took place last Saturday at The Den
Join Our Newsletter.
Get all the latest News, Views and Exclusives, 100% free.
At Fintech Finance, we aim to produce the slickest episodes, interviews and event coverage, looking at the complete range of topics within financial services, from branches to blockchain. We travel extensively across borders to find the most interesting and undiscovered features, be it in Manchester or Mongolia. All of our video coverage is written up into our extensive magazine library that consists of “The Fintech Magazine,” “The Paytech Magazine,” and “The Insurtech Magazine.”
…basically, we travel around the world, chat to the best and brightest people in Fintech while making the most entertaining, exciting and insightful content in the industry!
Fintech Finance Awards Website
source
This article was autogenerated from a news feed from CDO TIMES selected high quality news and research sources. There was no editorial review conducted beyond that by CDO TIMES staff. Need help with any of the topics in our articles? Schedule your free CDO TIMES Tech Navigator call today to stay ahead of the curve and gain insider advantages to propel your business!
