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Which Copilot? Choosing an AI Copilot for Business Use Cases – UC Today

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How to Choose the Best AI Copilot for Your Business
Published: March 18, 2025
Rebekah Carter
The age of AI team members has officially arrived, with countless companies worldwide embracing intelligent Copilots to enhance team productivity, efficiency, and productivity. However, choosing an AI copilot for business use cases can be more complex than it seems.
Companies don’t just have well-known options like GitHub Copilot, or Microsoft’s Copilot ecosystem to explore these days. There are countless Copilot-style assistants targeting different enterprise use cases from Jasper AI for copywriting, to Midjourney for image creation, Salesforce Einstein for sales teams, and beyond.
Companies and employees need to consider feature sets, security features, integrations, and more to select the ideal digital coworker. Here’s your guide to picking the right Copilot for businesses.
Choosing an AI Copilot for business isn’t the same as deciding which AI app to use as an everyday consumer. Beyond ease of use and budget, you’ll need to consider AI ethics and governance, customization options, scalability, and security.
Here’s what businesses should prioritize when assessing their options:
Remember to consider vendors carefully, too. Look at how transparent they are about their AI development processes and how often they update and improve their systems.
Dozens of different Copilots are currently available to organizations, from well-known generative AI systems like ChatGPT to Salesforce Einstein Copilot. Some solutions do capture more “enterprise” attention than others, however, such as:
Technically, ChatGPT is more commonly described as a generative AI bot than a Copilot, but OpenAI does give companies plenty of opportunities to embed the tool (and its companion apps like Sora and DALL-E 3) into existing workflows. Organizations can use APIs to unlock the benefits of models like GPT-4o, GPT-o1 for advanced reasoning, and even the new o3 models.
Plus, ChatGPT has dedicated “plans” for business teams, such as ChatGPT Enterprise and ChatGPT Team, with extra features for administrators and advanced security capabilities. What makes ChatGPT so appealing is its combination of ease of use and versatility.
This bot can help professionals with coding tasks, customer service, content creation (across different types of media), research and data analysis. OpenAI is even experimenting with strategies to bring agentic AI into its toolkit too – introducing new opportunities for organizations.
Pros:
Cons:
Microsoft Copilot is probably one of the first things companies think of when they’re choosing an AI Copilot for business use cases. This solution supports various Microsoft apps and tools, from the Bing search platform to Windows apps and Microsoft Office tools. There are even dedicated Copilots available for security, sales, and customer service teams.
Microsoft Copilot is also highly customizable, thanks to the Copilot Studio, which allows organizations to fine-tune models for specific use cases. Teams can even build custom Copilot agents that can complete multi-stage tasks autonomously.
Microsoft’s Copilot can draw contextual data from a range of applications and adhere to strict security and governance standards to reduce compliance risks. It’s also incredibly easy to use, even for people without prior AI experience.
Pros:
Cons:
If you’re choosing an AI Copilot for business with a strong focus on ethics, governance, and transparency, Anthropic’s Claude could be the perfect option. Built with a focus on safety, Anthropic has in-depth constitutional guardrails to help it align with human values.
Although it can still suffer from occasional issues, Anthropic’s copilot is less likely to show evidence of bias and discrimination than many alternatives. It’s also fantastic for coding, thanks to its built-in Artifacts feature, and it’s integrated with Anthropic Projects for AI project management.
Anthropic’s transparent and secure AI solution never collects user information for training, but it can be accessed through a range of cloud environments and platforms. Plus, with API access, users can embed Claude’s functionality into their existing tools.
Pros:
Cons:
Similar to ChatGPT, Gemini isn’t described as a “Copilot” by Google (its creator), but it’s very similar to Microsoft Copilot in terms of overall functionality. Just like Microsoft’s AI assistant, Gemini is built into all of Google’s productivity tools, from Google Docs, to Meet.
It can transcribe and summarize conversations, create content (including images and videos), translate various languages, and even converse in real time with customers and employees. It also helps to enhance the search experience for web browsers.
With updates in Google Gemini 2.0, the system is now more effective at advanced reasoning and preserving data security. Plus, Google now offers organizations the opportunity to not just build their own AI assistants, but experiment with agentic AI through Gemini tools.
Pros:
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Zoom AI Companion, now in its “2.0” form, is the all-in-one Copilot supporting the Zoom ecosystem. This tool can source third-party information from the web and connected apps, as well as Zoom Meetings, Docs, and folders. It can also collaborate with various AI models, like Perplexity AI, to streamline business workflows.
Zoom AI Companion really excels in improving hybrid work experiences. In meetings, it helps to improve clarity and communication with translation, transcription, and summaries. When teams are working together on digital whiteboards or documents, AI Companion can add suggestions or surface content from different environments.
Zoom AI can even detect emotions and sentiments in users’ voices, making it ideal for customers who want to learn more about employee and customer emotions.
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Beyond the various great solutions mentioned above, numerous other Copilots are also making waves in the enterprise space, specifically for companies focused on specific use cases. For instance, some popular options include:
Choosing an AI copilot for business is all about finding the digital assistant that best suits your business needs and use cases. If AI ethics and transparency are a focus for you, then you might explore options like Anthropic’s Claude. If you’re looking for a system that integrates seamlessly with your existing workflows, you might pick Microsoft Copilot, Google Gemini, or Zoom AI Companion.
You might even decide to build a custom Copilot of your own, using tools like Amazon Bedrock, Microsoft Copilot Studio, or Google Vertex. Whatever your needs, there’s either a Copilot out there already tailor-made to support you or the resources required to build one of your own.
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