Are Your Company’s Purpose Initiatives Working? – HBR.org Daily
In recent years, corporate purpose has captured the attention and imagination of leaders worldwide. Companies have embraced purpose beyond profit, hoping to address societal and environmental challenges while building deeper connections with stakeholders. Yet, in 2025, a growing backlash is forcing leaders to rethink these strategies. Public criticism, customer boycotts, political controversies, and investor skepticism have created a volatile environment for organizations navigating the purpose journey.
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