Leeds digital agency Spike lands British Cycling content strategy brief – The Yorkshire Post
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Off the back of another very successful Olympics where British Cycling delivered an impressive 11 medals, it’s no surprise the governing body is already widely recognised for achieving notable success at the elite level. Now, with the support of Spike, the organisation aims to broaden its reach even further, engage new audiences and champion cycling as a means for social impact.
Starting in September, the specialist growth marketing agency will help develop a new content strategy aimed at enhancing the organisation’s presence across all its online channels.
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Spike, which specialises in digital strategy, organic search, paid media, and PR, will support British Cycling with audience profiling, messaging development, channel prioritisation, and will help deliver a detailed content calendar.
The agency will blend real-world insights and AI-driven synthetic data to inform customer journey mapping, content differentiation, and topic ideation that reflects the interests of cyclists and potential cyclists alike.
The content strategy will help British Cycling not only to be recognised across the world as a high-performing national governing body but also to drive home the message of how they can bring the joy of cycling to everyone.
Caroline Julian, Brand and Engagement Director at British Cycling, said: “From professional athletes to those who ride for leisure or commuting, as well as individuals inspired by the sport and considering cycling for the first time, we aim to foster a sense of community where everyone feels they belong and can find inspiration. We’re excited to partner with Spike to develop a new content strategy that will demonstrate that cycling truly is for all.”
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Rob Powell, Founder and Director at Spike, stated: “We’re incredibly proud and excited to work with an iconic national governing body that has inspired generations of success in British Cycling. There is so much that the organisation does that truly resonates with Spike as an agency, not just driving elite performance, but also doing something that is fundamentally good for society. We can’t wait to get started and we’re confident that we can help British Cycling achieve its mission.”
The project represents another notable achievement for Spike as it expands its portfolio of high-profile clients in the sports sector, following its recent appointment by professional rugby league club Leeds Rhinos.
National World encourages reader discussion on our stories. User feedback, insights and back-and-forth exchanges add a rich layer of context to reporting. Please review our Community Guidelines before commenting.
Did you know with a Digital subscription to Yorkshire Post, you can get access to all of our premium content, as well as benefiting from fewer ads, loyalty rewards and much more.
Did you know with a Digital subscription to Yorkshire Post, you can get access to all of our premium content, as well as benefiting from fewer ads, loyalty rewards and much more.
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This article was autogenerated from a news feed from CDO TIMES selected high quality news and research sources. There was no editorial review conducted beyond that by CDO TIMES staff. Need help with any of the topics in our articles? Schedule your free CDO TIMES Tech Navigator call today to stay ahead of the curve and gain insider advantages to propel your business!
Supercomputer predicts Championship table with major Leeds United, Hull City and Sheffield United twists
Off the back of another very successful Olympics where British Cycling delivered an impressive 11 medals, it’s no surprise the governing body is already widely recognised for achieving notable success at the elite level. Now, with the support of Spike, the organisation aims to broaden its reach even further, engage new audiences and champion cycling as a means for social impact.
Starting in September, the specialist growth marketing agency will help develop a new content strategy aimed at enhancing the organisation’s presence across all its online channels.
Advertisement
Advertisement
Did you know with a Digital subscription to Yorkshire Post, you can get access to all of our premium content, as well as benefiting from fewer ads, loyalty rewards and much more.
Spike, which specialises in digital strategy, organic search, paid media, and PR, will support British Cycling with audience profiling, messaging development, channel prioritisation, and will help deliver a detailed content calendar.
The agency will blend real-world insights and AI-driven synthetic data to inform customer journey mapping, content differentiation, and topic ideation that reflects the interests of cyclists and potential cyclists alike.
The content strategy will help British Cycling not only to be recognised across the world as a high-performing national governing body but also to drive home the message of how they can bring the joy of cycling to everyone.
Caroline Julian, Brand and Engagement Director at British Cycling, said: “From professional athletes to those who ride for leisure or commuting, as well as individuals inspired by the sport and considering cycling for the first time, we aim to foster a sense of community where everyone feels they belong and can find inspiration. We’re excited to partner with Spike to develop a new content strategy that will demonstrate that cycling truly is for all.”
Advertisement
Advertisement
Rob Powell, Founder and Director at Spike, stated: “We’re incredibly proud and excited to work with an iconic national governing body that has inspired generations of success in British Cycling. There is so much that the organisation does that truly resonates with Spike as an agency, not just driving elite performance, but also doing something that is fundamentally good for society. We can’t wait to get started and we’re confident that we can help British Cycling achieve its mission.”
The project represents another notable achievement for Spike as it expands its portfolio of high-profile clients in the sports sector, following its recent appointment by professional rugby league club Leeds Rhinos.
National World encourages reader discussion on our stories. User feedback, insights and back-and-forth exchanges add a rich layer of context to reporting. Please review our Community Guidelines before commenting.
Did you know with a Digital subscription to Yorkshire Post, you can get access to all of our premium content, as well as benefiting from fewer ads, loyalty rewards and much more.
Did you know with a Digital subscription to Yorkshire Post, you can get access to all of our premium content, as well as benefiting from fewer ads, loyalty rewards and much more.
source
This article was autogenerated from a news feed from CDO TIMES selected high quality news and research sources. There was no editorial review conducted beyond that by CDO TIMES staff. Need help with any of the topics in our articles? Schedule your free CDO TIMES Tech Navigator call today to stay ahead of the curve and gain insider advantages to propel your business!
