Apple Finally Jumps Into the AI Race With OpenAI Deal – Adweek

 
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Apple has officially planted its flag on the artificial intelligence turf with a little help from ChatGPT maker OpenAI.
The tech giant announced its partnership with OpenAI at its WWDC 2024 keynote on Monday.
The long-awaited deal brings ChatGPT into Apple’s offerings, including its Siri voice assistant and writing tools. Siri will ask for user approval before tapping into ChatGPT to bring back relevant suggestions based on user queries.
“We’re excited to partner with Apple to bring ChatGPT to their users in a new way,” Open AI CEO Sam Altman said in a statement.
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Trishla is an Adweek staff reporter covering tech policy.
Adweek is the leading source of news and insight serving the brand marketing ecosystem.


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