Reshaping digital strategy: CBA Digital Reach 360 is changing the way public media raises funds – Current
Current (https://current.org/reshaping-digital-strategy-cba-digital-reach-360-is-changing-the-way-public-media-raises-funds/)
SPONSORED
Learn what’s possible in a complicated fundraising landscape with a digitally savvy partner offering cutting-edge collaboration.
By Carl Bloom Associates, Inc.
Authors note: In this article, a follow-up to CBA’s article from November 2022, we’ll explore even more success stories that showcase how public media stations have harnessed the power of digital fundraising by engaging audiences, attracting attention, and boosting revenue.
In the ever-evolving world of fundraising, non-profits must find innovative ways to thrive. One of the most promising and exciting strategies is digital fundraising. Powerful tools are available to non-profits; however, organizations must navigate the complexity of using these tools effectively and, in many cases, hire and manage the staff required.
With CBA Digital Reach 360, digital fundraising success has become achievable without your organization learning all the ins and outs or making expensive human resource investments. Whether you are responsible for sweeping change at your station, expanding and monetizing fundraising channels, or balancing a full calendar of marketing messages, CBA Digital Reach 360 is a collaboration worthy of your attention.
Through our partnership, this large station funnels the goals and initiatives of six different departments to CBA. We then tailor a unique CBA Digital Reach 360 program to meet departmental needs and overall station objectives while staying within budget.
The station’s goals include promoting Passport, app downloads, vehicle, and real estate donations while fundraising to segments like individuals, sustainers, and major donors.
CBA’s custom strategy incorporated initiatives from several station departments and stakeholders using Google Ads. It yielded successful results across the board:
A wide-ranging digital-first strategy for this station has quickly become a growing and lucrative success, reaching a large audience and effectively driving results worthy of even more significant digital fundraising investment. Collaboration is vital, and CBA Digital Reach 360 has turned challenges into opportunities for this station.
When tasked with promoting local programs, podcasts, and newsletter signups, this large Northeast station utilized CBA Digital Reach 360 to manage social media and YouTube ad campaigns to great success:
With CBA Digital Reach 360, it’s not enough to “say” that campaigns work; we can prove they work.
Our team ensures that digital campaigns are firing on all cylinders with sophisticated tracking in place so that we can deliver a treasure-trove of metrics: which ads (videos vs. promoted posts vs. display) performed the best, cost-per-click, audience demographics, and more. The proof is in the metrics. CBA Digital Reach 360 provides stations with regular, detailed reporting, highlighting winning strategies and showing how your organization’s budget should be allocated most productively.
Events are essential to connect with donors and raise much-needed funds. Organizing events requires a lot of planning and effort—ensuring they succeed is vital. This Southeast station turned to CBA Digital Reach 360 to promote its Whiskey Tasting event. Digital display ads and promotional YouTube videos led to impressive results and a successful event:
The digital campaign above illustrates how, when executed correctly, stations can succeed in multiple ways: reaching a large digitally-savvy audience, converting people who engage with ads into event attendees, generating meaningful fundraising revenue, and feeding their prospect file and marketing funnel with qualified leads. The best part is that CBA Digital Reach 360 can make so much happen at a low cost-per-click.
CBA manages the overall digital strategy, creative development, and implementation, and we also carefully distribute the ad budget, ensuring optimal investment. It’s our goal to put your station’s dollars to work in the most efficient way possible.
These are just a few of the many success stories that demonstrate the potential of digital fundraising in transforming public media stations when bolstered by CBA Digital Reach 360.
What else is possible when your station takes digital fundraising to the next level with CBA Digital Reach 360? Check back with us soon, as we will launch more exciting campaigns utilizing ads on Roku, YouTube, Google, and various social media platforms.
As the media landscape evolves, your station must harness the power of digital engagement, diversified revenue streams, and an expanded audience. Decision-makers, fundraisers, and marketing staff should collaborate and innovate, leveraging these strategies and the capabilities of CBA Digital Reach 360 to shape the future of media in the digital age.
Click here to learn more about CBA Digital Reach 360.
Contact Christina McPhillips for more information and to schedule a CBA Digital Reach 360 demo: [email protected].
Founded in 1976, Carl Bloom Associates has expertise in integrated marketing through traditional direct mail and cutting-edge digital channels and continues to innovate for clients in various sectors, including public media.
Current is an editorially independent, nonprofit service of the American University School of Communication. We’re funded by your subscriptions, your donations, advertising, and a generous grant from the Wyncote Foundation.
Copyright 2024. Current. All rights reserved.
Built with the Largo WordPress Theme from the Institute for Nonprofit News.
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This article was autogenerated from a news feed from CDO TIMES selected high quality news and research sources. There was no editorial review conducted beyond that by CDO TIMES staff. Need help with any of the topics in our articles? Schedule your free CDO TIMES Tech Navigator call today to stay ahead of the curve and gain insider advantages to propel your business!
SPONSORED
Learn what’s possible in a complicated fundraising landscape with a digitally savvy partner offering cutting-edge collaboration.
By Carl Bloom Associates, Inc.
Authors note: In this article, a follow-up to CBA’s article from November 2022, we’ll explore even more success stories that showcase how public media stations have harnessed the power of digital fundraising by engaging audiences, attracting attention, and boosting revenue.
In the ever-evolving world of fundraising, non-profits must find innovative ways to thrive. One of the most promising and exciting strategies is digital fundraising. Powerful tools are available to non-profits; however, organizations must navigate the complexity of using these tools effectively and, in many cases, hire and manage the staff required.
With CBA Digital Reach 360, digital fundraising success has become achievable without your organization learning all the ins and outs or making expensive human resource investments. Whether you are responsible for sweeping change at your station, expanding and monetizing fundraising channels, or balancing a full calendar of marketing messages, CBA Digital Reach 360 is a collaboration worthy of your attention.
Through our partnership, this large station funnels the goals and initiatives of six different departments to CBA. We then tailor a unique CBA Digital Reach 360 program to meet departmental needs and overall station objectives while staying within budget.
The station’s goals include promoting Passport, app downloads, vehicle, and real estate donations while fundraising to segments like individuals, sustainers, and major donors.
CBA’s custom strategy incorporated initiatives from several station departments and stakeholders using Google Ads. It yielded successful results across the board:
A wide-ranging digital-first strategy for this station has quickly become a growing and lucrative success, reaching a large audience and effectively driving results worthy of even more significant digital fundraising investment. Collaboration is vital, and CBA Digital Reach 360 has turned challenges into opportunities for this station.
When tasked with promoting local programs, podcasts, and newsletter signups, this large Northeast station utilized CBA Digital Reach 360 to manage social media and YouTube ad campaigns to great success:
With CBA Digital Reach 360, it’s not enough to “say” that campaigns work; we can prove they work.
Our team ensures that digital campaigns are firing on all cylinders with sophisticated tracking in place so that we can deliver a treasure-trove of metrics: which ads (videos vs. promoted posts vs. display) performed the best, cost-per-click, audience demographics, and more. The proof is in the metrics. CBA Digital Reach 360 provides stations with regular, detailed reporting, highlighting winning strategies and showing how your organization’s budget should be allocated most productively.
Events are essential to connect with donors and raise much-needed funds. Organizing events requires a lot of planning and effort—ensuring they succeed is vital. This Southeast station turned to CBA Digital Reach 360 to promote its Whiskey Tasting event. Digital display ads and promotional YouTube videos led to impressive results and a successful event:
The digital campaign above illustrates how, when executed correctly, stations can succeed in multiple ways: reaching a large digitally-savvy audience, converting people who engage with ads into event attendees, generating meaningful fundraising revenue, and feeding their prospect file and marketing funnel with qualified leads. The best part is that CBA Digital Reach 360 can make so much happen at a low cost-per-click.
CBA manages the overall digital strategy, creative development, and implementation, and we also carefully distribute the ad budget, ensuring optimal investment. It’s our goal to put your station’s dollars to work in the most efficient way possible.
These are just a few of the many success stories that demonstrate the potential of digital fundraising in transforming public media stations when bolstered by CBA Digital Reach 360.
What else is possible when your station takes digital fundraising to the next level with CBA Digital Reach 360? Check back with us soon, as we will launch more exciting campaigns utilizing ads on Roku, YouTube, Google, and various social media platforms.
As the media landscape evolves, your station must harness the power of digital engagement, diversified revenue streams, and an expanded audience. Decision-makers, fundraisers, and marketing staff should collaborate and innovate, leveraging these strategies and the capabilities of CBA Digital Reach 360 to shape the future of media in the digital age.
Click here to learn more about CBA Digital Reach 360.
Contact Christina McPhillips for more information and to schedule a CBA Digital Reach 360 demo: [email protected].
Founded in 1976, Carl Bloom Associates has expertise in integrated marketing through traditional direct mail and cutting-edge digital channels and continues to innovate for clients in various sectors, including public media.
Current is an editorially independent, nonprofit service of the American University School of Communication. We’re funded by your subscriptions, your donations, advertising, and a generous grant from the Wyncote Foundation.
Copyright 2024. Current. All rights reserved.
Built with the Largo WordPress Theme from the Institute for Nonprofit News.
Back to top ↑
This article was autogenerated from a news feed from CDO TIMES selected high quality news and research sources. There was no editorial review conducted beyond that by CDO TIMES staff. Need help with any of the topics in our articles? Schedule your free CDO TIMES Tech Navigator call today to stay ahead of the curve and gain insider advantages to propel your business!
